In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate...

Generating high quality prospective student leads is a real challenge.  And it’s getting tougher every year. So I was quite...

It is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for...

Have you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a...

When it comes to recruiting new students, what happens on your school’s social media platforms may be just as important...

Source How well do your lead generation forms convert? To explore this question we’ve written a number of posts in...

TV advertising has a long-standing tradition in the higher education marketing space. Higher ed ads have evolved a lot over...

This is the time of the year when colleges and universities are seeking to increase enrolment in their summer programs,...

As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and...

Each page on your higher ed website has a job to do. I think we can also all agree that...