Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation
Date posted: November 5, 2014
Reading Time: 5 minutesIn a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate...
How to Generate Prospective Student Leads with Twitter Lead Generation Cards
Date posted: September 17, 2014
Reading Time: 5 minutesGenerating high quality prospective student leads is a real challenge. And it’s getting tougher every year. So I was quite...
3 Questions to Help You Decide if Mobile PPC is Right for Your Higher Ed Marketing Mix
Date posted: August 18, 2014
Reading Time: 4 minutesIt is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for...
3 Ways A/B Testing Can Boost Your School’s Conversion Rates
Date posted: August 11, 2014
Reading Time: 6 minutesHave you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a...
Strategies For Responding To Students on Social Media
Date posted: July 23, 2014
Reading Time: 5 minutesWhen it comes to recruiting new students, what happens on your school’s social media platforms may be just as important...
2 Simple Tactics to Try to Convert More of Your Higher Ed Site Visitors to Leads
Date posted: July 21, 2014
Reading Time: 4 minutesSource How well do your lead generation forms convert? To explore this question we’ve written a number of posts...
TV Advertising for Colleges Working Towards Branding and Lead Generation
Date posted: June 16, 2014
Reading Time: 5 minutesTV advertising for colleges has a long-standing tradition in higher education marketing. Higher ed ads have evolved a lot over...
Marketing your School’s Summer Programs
Date posted: May 7, 2014
Reading Time: 6 minutesThis is the time of the year when colleges and universities are seeking to increase enrolment in their summer programs,...
Mobile Search Strategies for Student Recruitment
Date posted: April 15, 2014
Reading Time: 8 minutesAs higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and...
6 Ways to Get Better Conversion Results from your Higher Ed Website
Date posted: March 24, 2014
Reading Time: 5 minutesEach page on your higher ed website has a job to do. I think we can also all agree that...