Reading Time: 5 minutes In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate...

Reading Time: 5 minutes Generating high quality prospective student leads is a real challenge.  And it’s getting tougher every year. So I was quite...

Reading Time: 4 minutes It is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for...

Reading Time: 6 minutes Have you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a...

Reading Time: 5 minutes When it comes to recruiting new students, what happens on your school’s social media platforms may be just as important...

Reading Time: 4 minutes Source How well do your lead generation forms convert? To explore this question we’ve written a number of posts in...

Reading Time: 5 minutes TV advertising has a long-standing tradition in the higher education marketing space. Higher ed ads have evolved a lot over...

Reading Time: 6 minutes This is the time of the year when colleges and universities are seeking to increase enrolment in their summer programs,...

Reading Time: 8 minutes As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and...

Reading Time: 5 minutes Each page on your higher ed website has a job to do. I think we can also all agree that...