6 Ways Schools Can Improve Click-through Rates on Facebook Ads
Date posted: January 13, 2016
Reading Time: 7 minutes Research shows that 92 percent of social marketers are now using Facebook advertising. Facebook’s enormous and diverse user base, and...
A Higher Ed Marketer’s Guide to Email Lead Nurturing
Date posted: October 19, 2015
Reading Time: 5 minutes Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these...
Driving Lead Generation with SEO in Higher Ed
Date posted: September 8, 2015
Reading Time: 4 minutes Higher organic rankings of your college or university’s web pages in search engines produces increased visitor traffic, which if exposed to...
4 Marketing Tactics To Help Convert More Student Leads Into Registered Students
Date posted: August 19, 2015
Reading Time: 4 minutes The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With...
PPC for Student Lead Generation: Search vs. Display?
Date posted: June 17, 2015
Reading Time: 6 minutes Managing Pay-Per-Click advertising requires a lot of knowledge and expertise that is not necessarily native within the in-house skill sets...
Creating Effective CTAs (Calls to Action) For Your Higher Ed Website
Date posted: March 26, 2015
Reading Time: 7 minutes Calls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you...
The Top 10 HEM Blog Posts of 2014
Date posted: January 7, 2015
Reading Time: 3 minutes Happy New Year and welcome to our first blog post of 2015! We are very excited about the future of...
3 Questions to Ask to Improve Student Engagement with your Marketing Content
Date posted: December 22, 2014
Reading Time: 4 minutes Student engagement is the elusive objective of much of the content produced in higher ed marketing. To positively engage a...
3 Tips for Marketing Your Competency-Based Higher Ed Programs
Date posted: December 8, 2014
Reading Time: 4 minutes Because you’ve been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and...
Content Discovery Tools for Higher Ed Marketing
Date posted: November 12, 2014
Reading Time: 4 minutes A content discovery tool is a digital advertising platform that allows you to embed a link to your content inside...