How to Leverage WhatsApp for Education
Date posted: September 28, 2022
Reading Time: 9 minutesToday, instant messaging platforms are capturing the time and attention of students all over the world, and WhatsApp is a...
Pokemon Go & 4 Other Augmented Reality Tools to Transform Your Student Recruitment
Date posted: August 31, 2016
Reading Time: 9 minutesLove it or hate it, there’s been no escaping the Pokemon Go craze over the last few months. The augmented...
7 Ways Schools are Upgrading Their Apps to Recruit & Retain More Students
Date posted: April 13, 2016
Reading Time: 8 minutesThere’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A...
An Intro to Mobile Geo-fencing for Higher Ed Marketers
Date posted: June 29, 2015
Reading Time: 4 minutesTargeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the...
7 Tips To Make You a Top Dog in Mobile Lead Generation For Higher Ed
Date posted: June 10, 2015
Reading Time: 4 minutesMobile is increasingly where your target prospective students spend their time. Current statistics indicate that in the US mobile devices...
Mobilegeddon-Proof Your Website: 5 Tips for Education Marketers
Date posted: May 6, 2015
Reading Time: 6 minutesMobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet...
Student Recruitment Strategy and Tactics for the Mobile Generation: Free Webinar from HEM
Date posted: September 18, 2014
Reading Time: 2 minutesOn Thursday, October 9, 1:30 pm Eastern, Higher Education Marketing will present a free, half-hour webinar, entitled Student Recruitment Strategy...
3 Questions to Help You Decide if Mobile PPC is Right for Your Higher Ed Marketing Mix
Date posted: August 18, 2014
Reading Time: 4 minutesIt is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for...
Summary and Comments on Google’s Education Search Analysis Q1 2014
Date posted: May 9, 2014
Reading Time: 4 minutesGoogle’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at...
Understanding Mobile Device User Behavior – A Survey and Report
Date posted: April 29, 2014
Reading Time: 3 minutesMarketing through mobile devices to prospective students is of growing importance to the higher ed marketer. If you haven’t been...