Love it or hate it, there’s been no escaping the Pokemon Go craze over the last few months. The augmented...

There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A...

Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the...

Mobile is increasingly where your target prospective students spend their time. Current statistics indicate that in the US mobile devices...

Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet...

On Thursday, October 9, 1:30 pm Eastern, Higher Education Marketing will present a free, half-hour webinar, entitled Student Recruitment Strategy...

It is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for...

Google’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at...

Marketing through mobile devices to prospective students is of growing importance to the higher ed marketer. If you haven’t been...

In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to...