Mobile Marketing

Love it or hate it, there’s been no escaping the Pokemon Go craze over the last few months. The augmented reality app based on the popular anime franchise has taken...

Love it or hate it, there’s been no escaping the Pokemon Go craze over the last few months. The augmented reality app based on the popular anime franchise has taken...

CATEGORIES: Blog, Content Development, Education Lead Generation, Mobile Marketing

Tags: content strategy and development, education lead generation, generate more student enquiries, Mobile Marketing, online student recruitment

There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A 2015 Pew survey revealed that a whopping 86% of 18-29 year...

There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A 2015 Pew survey revealed that a whopping 86% of 18-29 year...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Online Student Recruitment

Tags: content strategy and development, Education Marketing Tips, Mobile Marketing, student recruitment

Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the marketplace continues to expand and marketers make more efforts to...

Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the marketplace continues to expand and marketers make more efforts to...

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Mobile Marketing

Tags: Education Marketing Tips, Mobile Marketing, Recruitment Solutions

Mobile is increasingly where your target prospective students spend their time. Current statistics indicate that in the US mobile devices (phone and tablet) account for approximately 27% or more of the...

Mobile is increasingly where your target prospective students spend their time. Current statistics indicate that in the US mobile devices (phone and tablet) account for approximately 27% or more of the...

CATEGORIES: Blog, Education Lead Generation, Mobile Marketing

Tags: Education Marketing Tips, Mobile Marketing

Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet optimized for mobile. Google’s new algorithm is designed to favor...

Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet optimized for mobile. Google’s new algorithm is designed to favor...

CATEGORIES: Blog, Content Development, Education Marketing, Mobile Marketing

Tags: Education Marketing, Google Analytics, Mobile Marketing, Search Engine News, Web Design

On Thursday, October 9, 1:30 pm Eastern, Higher Education Marketing will present a free, half-hour webinar, entitled Student Recruitment Strategy and Tactics for the Mobile Generation. ...

On Thursday, October 9, 1:30 pm Eastern, Higher Education Marketing will present a free, half-hour webinar, entitled Student Recruitment Strategy and Tactics for the Mobile Generation. ...

CATEGORIES: Blog, Mobile Marketing, News

Tags: Education Marketing News, Education Marketing Tips, Higher Education Marketing Webinar, Mobile Marketing

It is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for general branding campaigns. Less common are schools who have made...

It is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for general branding campaigns. Less common are schools who have made...

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Mobile Marketing, Pay per Click

Tags: Education Marketing Tips, lead generation, Mobile Marketing, Pay Per Click Marketing

Google’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at the end of April. Following is a summary of the...

Google’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at the end of April. Following is a summary of the...

CATEGORIES: Blog, Education Marketing, Mobile Marketing, Pay per Click

Tags: Education Marketing Tips, Google, Mobile Marketing, Pay Per Click Marketing, student recruitment, Youtube

Marketing through mobile devices to prospective students is of growing importance to the higher ed marketer. If you haven’t been convinced of this yet you should take a look at this...

Marketing through mobile devices to prospective students is of growing importance to the higher ed marketer. If you haven’t been convinced of this yet you should take a look at this...

CATEGORIES: Blog, Mobile Marketing

Tags: Content marketing, Education Marketing Tips, Mobile Marketing, student recruitment

In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to address the emerging prospective student who predominantly searches and browses...

In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to address the emerging prospective student who predominantly searches and browses...

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Mobile Marketing

Tags: College Marketing Coordinator Tips, Education Marketing Tips, Mobile Marketing, Pay Per Click Marketing, student recruitment