Pokemon Go & 4 Other Augmented Reality Tools to Transform Your Student Recruitment
Date posted: August 31, 2016
Love it or hate it, there’s been no escaping the Pokemon Go craze over the last few months. The augmented...
7 Ways Schools are Upgrading Their Apps to Recruit & Retain More Students
Date posted: April 13, 2016
There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A...
An Intro to Mobile Geo-fencing for Higher Ed Marketers
Date posted: June 29, 2015
Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the...
7 Tips To Make You a Top Dog in Mobile Lead Generation For Higher Ed
Date posted: June 10, 2015
Mobile is increasingly where your target prospective students spend their time. Current statistics indicate that in the US mobile devices...
Mobilegeddon-Proof Your Website: 5 Tips for Education Marketers
Date posted: May 6, 2015
Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet...
Student Recruitment Strategy and Tactics for the Mobile Generation: Free Webinar from HEM
Date posted: September 18, 2014
On Thursday, October 9, 1:30 pm Eastern, Higher Education Marketing will present a free, half-hour webinar, entitled Student Recruitment Strategy...
3 Questions to Help You Decide if Mobile PPC is Right for Your Higher Ed Marketing Mix
Date posted: August 18, 2014
It is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for...
Summary and Comments on Google’s Education Search Analysis Q1 2014
Date posted: May 9, 2014
Google’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at...
Understanding Mobile Device User Behavior – A Survey and Report
Date posted: April 29, 2014
Marketing through mobile devices to prospective students is of growing importance to the higher ed marketer. If you haven’t been...
3 Trends in Mobile: Use, Search and Lead Conversion for Higher Ed Marketers
Date posted: March 3, 2014
In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to...