Paid Advertising for Higher Ed: How to Create an Effective Advertising Strategy
Date posted: September 3, 2021
Reading Time: 19 minutesWith students increasingly looking to online sources when searching for their perfect school, a digital advertising campaign can go a...
The Essentials of Language School Advertising
Date posted: October 2, 2019
Reading Time: 11 minutesWith increasing online competition, Language School Advertising has become more difficult to master on search engines and social media. Given...
Diversify Your International Student Recruitment Strategies with Digital Marketing
Date posted: September 27, 2019
Reading Time: 12 minutesAs international student mobility has grown, education agents have become an important part of the overall recruitment landscape, with language...
7 Costly Mistakes Schools Make in Higher Education PPC Campaigns
Date posted: June 20, 2018
Reading Time: 9 minutesWhen managed well, Pay per Click (PPC) campaigns can be an ideal student recruitment tool. Working on the principle that...
Student Recruitment in Mexico: Opportunities and Challenges
Date posted: May 10, 2017
Reading Time: 9 minutesWith a large higher education population, close ties to the United States and growing demand for internationally relevant skills, Mexico...
Promoting ESL Pathway Programs for International Students
Date posted: May 3, 2017
Reading Time: 10 minutesThere are many good reasons to learn English, but for a large group of international students, the goal is very...