Thinking in terms of the enrollment journey can be helpful for schools in every area of inbound marketing. By considering...

It’s an unfortunate fact of life for many social media marketers that no matter how much time and energy you...

The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...

Instagram has arguably been the best-performing social network of the last decade. Now commanding over a billion users, the site’s...

When Mark Zuckerberg first launched Facebook in 2004, the digital world looked very different. Less than 2% of people worldwide...

Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and...

For many students, choosing a college or university to attend is associated with joining an illustrious tradition of successful graduates...

Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online,...

Media consumption has never been higher than in today’s hyper-connected world, creating more opportunities than ever to reach prospective students...

As international student recruitment becomes increasingly competitive, more and more institutions are looking beyond the most obvious source countries in...