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Higher Education Marketing

How to Promote Higher Ed Social Media Posts Effectively

February 13, 2019


paid social media for schools

It’s an unfortunate fact of life for many social media marketers that no matter how much time and energy you spend on crafting thoughtful, interesting content, you can still find...read_more

It’s an unfortunate fact of life for many social media marketers that no matter how much time and energy you spend on crafting thoughtful, interesting content, you can still find...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, Online Student Recruitment, Pay per Click, Social Media Marketing

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The 7 Hottest Higher Ed Digital Marketing Trends for 2019

December 26, 2018


digital marketing trends

The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all kinds, and 2018 was another year of great change in...read_more

The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all kinds, and 2018 was another year of great change in...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, News, Online Student Recruitment, SEO, Social Media Marketing, Web Design and Development

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6 Paths to Instant Growth on Instagram for Schools

December 12, 2018


Instagram marketing

Instagram has arguably been the best-performing social network of the last decade. Now commanding over a billion users, the site’s growth over the past number of years has far outstripped...read_more

Instagram has arguably been the best-performing social network of the last decade. Now commanding over a billion users, the site’s growth over the past number of years has far outstripped...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

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Facebook Marketing for Schools: 6 Ways to Revamp Your Strategy

November 21, 2018


Facebook for colleges

When Mark Zuckerberg first launched Facebook in 2004, the digital world looked very different. Less than 2% of people worldwide owned smartphones, social networking was still considered a new phenomenon,...read_more

When Mark Zuckerberg first launched Facebook in 2004, the digital world looked very different. Less than 2% of people worldwide owned smartphones, social networking was still considered a new phenomenon,...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, Social Media Marketing

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The Best Social Media Ad Platforms for Recruiting Students

May 17, 2017


social media ad platforms

Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and targeting options than paid search campaigns, social ads can allow...read_more

Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and targeting options than paid search campaigns, social ads can allow...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Pay per Click, SEO, Social Media Marketing

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Showcasing Inspiring Alumni to Promote Student Recruitment

March 1, 2017


university website marketing

For many students, choosing a college or university to attend is associated with joining an illustrious tradition of successful graduates who have leveraged their learning to achieve their dreams. A...read_more

For many students, choosing a college or university to attend is associated with joining an illustrious tradition of successful graduates who have leveraged their learning to achieve their dreams. A...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Inbound marketing, Social Media Marketing

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Leveraging Big Data and Predictive Analytics for Better Student Recruitment and Retention

February 15, 2017


analytics education

Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online, innovative institutions have been expanding data-driven decision-making to nearly all...read_more

Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online, innovative institutions have been expanding data-driven decision-making to nearly all...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Social Media Marketing

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Why You Should Consider Adding Native Advertising to your Higher Education Marketing

December 14, 2016


university native advertising example

Media consumption has never been higher than in today's hyper-connected world, creating more opportunities than ever to reach prospective students yet also making it more challenging to cut through the...read_more

Media consumption has never been higher than in today's hyper-connected world, creating more opportunities than ever to reach prospective students yet also making it more challenging to cut through the...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Social Media Marketing

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International Student Recruitment Opportunities in Africa

December 7, 2016


Africa student recruitment international

As international student recruitment becomes increasingly competitive, more and more institutions are looking beyond the most obvious source countries in Asia to emerging markets around the world. Among the most...read_more

As international student recruitment becomes increasingly competitive, more and more institutions are looking beyond the most obvious source countries in Asia to emerging markets around the world. Among the most...read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment

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4 Ways Your School Can Connect Better With Millennials

July 6, 2016


millennial student recruitment

The millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer enormity of this generation (the largest so far), as well...read_more

The millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer enormity of this generation (the largest so far), as well...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Social Media Marketing

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