Instagram has arguably been the best-performing social network of the last decade. Now commanding over a billion users, the site’s...

When Mark Zuckerberg first launched Facebook in 2004, the digital world looked very different. Less than 2% of people worldwide...

Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and...

For many students, choosing a college or university to attend is associated with joining an illustrious tradition of successful graduates...

Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online,...

Media consumption has never been higher than in today’s hyper-connected world, creating more opportunities than ever to reach prospective students...

As international student recruitment becomes increasingly competitive, more and more institutions are looking beyond the most obvious source countries in...

The millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer...

Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...

Historically, international students have relied on referrals from agents and academic counselors when selecting a language school. And while these...