Using Social Proof in Recruitment Marketing
Date posted: January 6, 2014
Reading Time: 3 minutesRemember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the...
Retention Strategies for Online Distance Education
Date posted: December 17, 2013
Reading Time: 5 minutesOnline learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses)....
Gamification in Student Recruitment: 8 Practical Strategies
Date posted: December 10, 2013
Reading Time: 9 minutesGamification can make student recruitment more interactive, but it is not simply a matter of adding points, badges, or prizes...
Using Remarketing Campaigns in College and University Recruitment
Date posted: November 29, 2013
Reading Time: 5 minutesRemarketing is a powerful and effective digital marketing tactic for reaching your target prospective student. Many colleges and universities are...
3 Steps to Lead Nurturing for Increased Enrollment
Date posted: November 19, 2013
Reading Time: 5 minutesProspective students pondering their post-secondary options have a very difficult decision to make. Initial impressions are critical and can make...
Consistent Website Experiences with Intuitive Navigation
Date posted: November 12, 2013
Reading Time: 6 minutesA college or university’s website is of principal strategic importance for engaging with a multitude of demanding audiences in an...
Recruiting Indian Students: 8 Strategies for Universities
Date posted: November 5, 2013
Reading Time: 11 minutesIndia is one of the world’s most important international student source markets, but size alone does not make it the...
9 Strategies for Effective University Reputation Management
Date posted: October 30, 2013
Reading Time: 11 minutesA school’s reputation is not created by social media alone. It is shaped by the quality of its teaching, admissions...
Text Messaging for Student Recruitment
Date posted: October 24, 2013
Reading Time: 5 minutesThe popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students...
Webcasting Opportunities Virtually Unlimited
Date posted: October 11, 2013
Reading Time: 6 minutesColleges and universities worldwide have an ever increasing array of technological tools at their disposal, which can be perceived as...