Retention Strategies for Online Distance Education
Date posted: December 17, 2013
Reading Time: 5 minutes Online learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses)....
The Potential of Gamification for Student Recruitment
Date posted: December 10, 2013
Reading Time: 5 minutes As admissions marketing continues to become more competitive, colleges and universities are seeking strategies for engaging prospects that go beyond...
Google+ for Student Recruitment
Date posted: December 3, 2013
Reading Time: 6 minutes About a year ago we shared a blog post with some great tips about getting your college started on Google+...
Using Remarketing Campaigns in College and University Recruitment
Date posted: November 29, 2013
Reading Time: 5 minutes Remarketing is a powerful and effective digital marketing tactic for reaching your target prospective student. Many colleges and universities are...
Distance Education in the Age of MOOCs
Date posted: November 27, 2013
Reading Time: 6 minutes While distance education has existed for centuries, previously via mail order lessons and correspondence courses, rapid advances in digital interaction...
3 Steps to Lead Nurturing for Increased Enrollment
Date posted: November 19, 2013
Reading Time: 5 minutes Prospective students pondering their post-secondary options have a very difficult decision to make. Initial impressions are critical and can make...
Consistent Website Experiences with Intuitive Navigation
Date posted: November 12, 2013
Reading Time: 6 minutes A college or university’s website is of principal strategic importance for engaging with a multitude of demanding audiences in an...
India Increasingly Important for Student Recruitment
Date posted: November 5, 2013
Reading Time: 6 minutes In the increasingly competitive landscape of international student recruitment, India represents significant potential. After China, India is the largest source...
Reputation Management in the Age of Social Media
Date posted: October 30, 2013
Reading Time: 5 minutes “Character is like a tree and reputation its shadow. The shadow is what we think it is; the tree is...
Text Messaging for Student Recruitment
Date posted: October 24, 2013
Reading Time: 5 minutes The popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students...