Reading Time: 5 minutes Online learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses)....

Reading Time: 5 minutes As admissions marketing continues to become more competitive, colleges and universities are seeking strategies for engaging prospects that go beyond...

Google+ for Student Recruitment

Date posted: December 3, 2013

Reading Time: 6 minutes About a year ago we shared a blog post with some great tips about getting your college started on Google+...

Reading Time: 5 minutes Remarketing is a powerful and effective digital marketing tactic for reaching your target prospective student. Many colleges and universities are...

Distance Education in the Age of MOOCs

Date posted: November 27, 2013

Reading Time: 6 minutes While distance education has existed for centuries, previously via mail order lessons and correspondence courses, rapid advances in digital interaction...

Reading Time: 5 minutes Prospective students pondering their post-secondary options have a very difficult decision to make. Initial impressions are critical and can make...

Reading Time: 6 minutes A college or university’s website is of principal strategic importance for engaging with a multitude of demanding audiences in an...

Reading Time: 6 minutes In the increasingly competitive landscape of international student recruitment, India represents significant potential. After China, India is the largest source...

Reputation Management in the Age of Social Media

Date posted: October 30, 2013

Reading Time: 5 minutes “Character is like a tree and reputation its shadow. The shadow is what we think it is; the tree is...

Text Messaging for Student Recruitment

Date posted: October 24, 2013

Reading Time: 5 minutes The popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students...