Reading Time: 5 minutesOnline learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses)....

Reading Time: 5 minutesAs admissions marketing continues to become more competitive, colleges and universities are seeking strategies for engaging prospects that go beyond...

Google+ for Student Recruitment

Date posted: December 3, 2013

Reading Time: 6 minutesAbout a year ago we shared a blog post with some great tips about getting your college started on Google+...

Reading Time: 5 minutesRemarketing is a powerful and effective digital marketing tactic for reaching your target prospective student. Many colleges and universities are...

Distance Education in the Age of MOOCs

Date posted: November 27, 2013

Reading Time: 6 minutesWhile distance education has existed for centuries, previously via mail order lessons and correspondence courses, rapid advances in digital interaction...

Reading Time: 5 minutesProspective students pondering their post-secondary options have a very difficult decision to make. Initial impressions are critical and can make...

Reading Time: 6 minutesA college or university’s website is of principal strategic importance for engaging with a multitude of demanding audiences in an...

Reading Time: 6 minutesIn the increasingly competitive landscape of international student recruitment, India represents significant potential. After China, India is the largest source...

Reputation Management in the Age of Social Media

Date posted: October 30, 2013

Reading Time: 5 minutes“Character is like a tree and reputation its shadow. The shadow is what we think it is; the tree is...

Text Messaging for Student Recruitment

Date posted: October 24, 2013

Reading Time: 5 minutesThe popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students...