3 Trends in Mobile: Use, Search and Lead Conversion for Higher Ed Marketers
Date posted: March 3, 2014
Reading Time: 3 minutesIn a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to...
4 Ways to Widen Your Recruitment Funnel
Date posted: February 26, 2014
Reading Time: 3 minutes Higher ed marketers do a lot of different things to keep their higher ed institutions in business but at...
The Power of Infographics for Marketing Higher Education
Date posted: February 24, 2014
Reading Time: 5 minutesThe overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on...
Recruiting Russian Students: 8 Strategies for Universities
Date posted: February 18, 2014
Reading Time: 9 minutesRecruiting students from Russia in 2026 requires a very different approach from the one institutions used a decade ago. Russia’s...
7 Tips to Improve the Effectiveness of Your Lead Generation Forms
Date posted: February 4, 2014
Reading Time: 5 minutesThis post is focused on how to create more effective lead generation forms. Lead generation forms appear on custom landing...
8 Strategies for International Student Recruitment in Brazil
Date posted: January 30, 2014
Reading Time: 9 minutesBrazil remains a meaningful source market for international education, but it should not be approached with the assumptions that shaped...
The Freshness Factor: Keeping Content Up to Date
Date posted: January 24, 2014
Reading Time: 6 minutesThe complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency and...
Reading Time: 6 minutesThe complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency, and...
Reading Time: 6 minutesThe complexity of the highly dynamic higher education environment makes it a constant challenge to maintain the quality, consistency, and...
What Does Facebook’s Shrinking Teen Usage Mean For Your School?
Date posted: January 10, 2014
Reading Time: 5 minutesAs a new year begins, many higher education institutions may be considering how to best allocate their social media marketing...