Thriving in the New Normal: How Higher Ed is Embracing Technological Change
Date posted: September 11, 2015
Reading Time: 7 minutesAt Higher Education Marketing, we’ve long been trumpeting the rapid pace of technological change and helping schools manage the transition....
Stemming Summer Melt and Improving Admissions Yield with Social Media
Date posted: August 27, 2015
Reading Time: 9 minutesNot so long ago, students that had been accepted to a college or university might expect a phone call, an...
PSEWEB 2015: 4 Key Takeaways Every Education Marketer Can Use
Date posted: August 6, 2015
Reading Time: 9 minutesIn his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some...
Google Analytics Made Easy: A Crashcourse for Education Marketers
Date posted: July 16, 2015
Reading Time: 10 minutesDuring a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to...
FREE WEBINAR – AN INTRODUCTION TO GOOGLE ANALYTICS FOR HIGHER ED MARKETERS
Date posted: November 25, 2014
Reading Time: 2 minutesWednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30...
A Look at the Data Behind Google Benchmarking for Higher Ed
Date posted: November 21, 2014
Reading Time: 7 minutesIt has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very...
Findings from OECD’s Education at a Glance Report 2014
Date posted: September 25, 2014
Reading Time: 6 minutesAs higher education marketers, we’re always on the lookout for emerging trends in the industry and reliable evidence to support...
4 Types of Traffic You Can Filter to get a Better Picture of Student Behaviour Analytics for Colleges
Date posted: September 2, 2014
Reading Time: 5 minutesGoogle Analytics (GA) is a tool that allows you to see prospective student engagement on your website, what content interests...
4 Types of Traffic You Can Filter to get a Better Picture of Student Behavior on Your College Website
Date posted: September 2, 2014
Reading Time: 5 minutesGoogle Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content...
3 Ways A/B Testing Can Boost Your School’s Conversion Rates
Date posted: August 11, 2014
Reading Time: 6 minutesHave you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a...