Stemming Summer Melt and Improving Admissions Yield with Social Media
Date posted: August 27, 2015
Reading Time: 9 minutesNot so long ago, students that had been accepted to a college or university might expect a phone call, an...
Google Analytics Made Easy: A Crashcourse for Education Marketers
Date posted: July 16, 2015
Reading Time: 10 minutesDuring a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to...
FREE WEBINAR – AN INTRODUCTION TO GOOGLE ANALYTICS FOR HIGHER ED MARKETERS
Date posted: November 25, 2014
Reading Time: 2 minutesWednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30...
A Look at the Data Behind Google Benchmarking for Higher Ed
Date posted: November 21, 2014
Reading Time: 7 minutesIt has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very...
4 Types of Traffic You Can Filter to get a Better Picture of Student Behaviour Analytics for Colleges
Date posted: September 2, 2014
Reading Time: 5 minutesGoogle Analytics (GA) is a tool that allows you to see prospective student engagement on your website, what content interests...
4 Types of Traffic You Can Filter to get a Better Picture of Student Behavior on Your College Website
Date posted: September 2, 2014
Reading Time: 5 minutesGoogle Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content...
3 Ways A/B Testing Can Boost Your School’s Conversion Rates
Date posted: August 11, 2014
Reading Time: 6 minutesHave you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a...
Integrating Calls to Action on Higher Education Landing Pages
Date posted: August 6, 2014
Reading Time: 8 minutesA good college or university website makes it easy for visitors to accomplish their goals by making navigation intuitive, eliminating...
TV Advertising for Colleges: Branding and Lead Generation
Date posted: June 16, 2014
Reading Time: 9 minutesTV advertising for colleges has a long-standing tradition in higher education marketing. Over the years, institutional commercials have ranged from...
It’s Time for Higher Ed to Plan the Move to Universal Analytics
Date posted: May 20, 2014
Reading Time: 3 minutesAbout a year ago, we published a post introducing Universal Analytics, (UA) describing what it is and some of the implications...