Analytics

Why Every Higher Ed Marketer Needs to Understand and Use Cross Domain Tracking

Date posted: November 4, 2013

Reading Time: 4 minutesHigher education web ecosystems are generally pretty complicated and include multiple domains, sub-domains, microsites, payment gateways, CRM systems and external...

9 Strategies for Effective University Reputation Management

Date posted: October 30, 2013

Reading Time: 11 minutesA school’s reputation is not created by social media alone. It is shaped by the quality of its teaching, admissions...

Reading Time: < 1 minuteOn Thursday, October 24th, in cooperation with our good friends at OmniUpdate, HEM presented a free 30 minute webcast, on,...

The New Google Analytics Acquistion Report: A Primer for Higher Ed Marketers

Date posted: October 25, 2013

Reading Time: 4 minutesIf you are a typical college or university marketer who checks in once and a while with Google Analytics (GA)...

3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics

Date posted: October 18, 2013

Reading Time: 4 minutesIn last week’s post we discussed the nature and implications of the fact that Google Analytics is no longer providing...

The Impact of “Keyword Not Provided” in Higher Ed Marketing

Date posted: October 8, 2013

Reading Time: 4 minutesIf you have a role in digital marketing at your institution you’ve probably heard that Google is rolling out a...

Content Marketing with Student Blogs

Date posted: September 27, 2013

Reading Time: 4 minutesContent marketing has officially become the leading strategy to engage web viewers and increase search engine recognition. Delivering relevant and...

Leveraging Your Authentic Voice With Student-Generated Content

Date posted: September 25, 2013

Reading Time: 5 minutesAs a new year of frosh carries their contagious excitement onto campuses worldwide, there is an opportunity for admissions departments...