Targeting in Google Ads for Schools: How to Zero-In On Your Prospects
Date posted: June 9, 2021
Reading Time: 14 minutesYou may already be aware of the power and potential of Google Ads for your school’s recruitment efforts. If your...
10 Things You Should Look for in a Student Information System
Date posted: June 2, 2021
Reading Time: 8 minutesRunning a school involves keeping track of a lot of information. Attendance records, grades transcripts, tuition fee invoices, applications, course...
The UX Factor: Understanding the Value of UX Design in Education Websites
Date posted: May 31, 2021
Reading Time: 11 minutesThe term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it...
3 Types of Higher Ed CRM and Marketing Automation Reports You Didn’t Know You Needed
Date posted: May 26, 2021
Reading Time: 13 minutesIn the world of student recruitment, there’s no better tool today than CRM and marketing automation for understanding the enrollment...
Setting SMART Goals in Student Recruitment Strategies
Date posted: May 19, 2021
Reading Time: 8 minutesOn a basic level, your school probably already knows what its overall goals are when it comes to marketing and...
7 Higher Education Content Marketing Mistakes and How to Avoid Them
Date posted: May 12, 2021
Reading Time: 10 minutesHigher education content marketing is not an exact science. The subjective nature of blog posts, videos, and other forms of...
Are TikTok Ads the Next Big Thing in Social Media Advertising for Education?
Date posted: May 5, 2021
Reading Time: 13 minutesIts videos are frequently featured on the most popular talk shows, and regularly shared across social platforms. You may have...
7 Steps to an SEO Audit for Schools
Date posted: April 28, 2021
Reading Time: 11 minutesHow would you rate your school’s SEO efforts? Are you performing well in strategically important searches? Do you attract organic...
Marketing Education to Employers: 8 Steps to Success
Date posted: April 21, 2021
Reading Time: 11 minutesDo your courses equip students with skills that are highly sought-after in the professional world? Can they serve as a...
9 Things You Didn’t Know You Could Do With HEM’s Student Application Portal
Date posted: April 14, 2021
Reading Time: 9 minutesHEM’s Student Application Portal is an intuitive, purpose-built tool that schools can use to create online applications and digitize their...