In Plain English: 5 Tips for Simplifying Your Content Writing for International Students
Date posted: February 1, 2017
Reading Time: 8 minutesAs international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood...
HEM’s Brand New eBook: Digital Marketing Solutions for Education Institutions is Available Now!
Date posted: January 30, 2017
Reading Time: 2 minutesYour Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of...
The Growing Importance of CRM for Student Recruitment
Date posted: January 25, 2017
Reading Time: 9 minutesBelieve it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels,...
How Instant Messaging and Chatbots are Transforming Student Recruitment for the Hyper-Connected Generation
Date posted: January 18, 2017
Reading Time: 10 minutesOver the past few years, there has been a fundamental shift in how we use social media – a trend...
How Instant Messaging and the WhatsApp Bot for Education are Transforming Student Recruitment for the Hyper-Connected Generation
Date posted: January 18, 2017
Reading Time: 11 minutesOver the past few years, there has been a fundamental shift in how we use social media marketing for educational...
Choosing the Right PPC Channels for Your Higher Education Paid Advertising Campaigns
Date posted: January 11, 2017
Reading Time: 10 minutesPay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives...
Developing Sustainable Student Recruitment Strategies in China
Date posted: January 4, 2017
Reading Time: 13 minutesFor colleges and universities struggling to meet enrolment goals, the rise in international student mobility couldn’t have come at a...
Developing Sustainable Student Recruitment Strategies in China
Date posted: January 4, 2017
Reading Time: 13 minutesThe rise in international student mobility couldn’t have come at a better time for colleges and universities struggling to meet...
5 Social Media Marketing Trends Your School Needs to Know About in 2017
Date posted: December 28, 2016
Reading Time: 8 minutes2016 once again saw a flood of changes in the world of social media. From new features – such as...
8 of This Year’s Best Higher Ed Holiday Greeting Videos
Date posted: December 21, 2016
Reading Time: 5 minutesVideo holiday greetings from schools have become fairly common over the past number of years, to the point that it...