Showcasing Inspiring Alumni to Promote Student Recruitment
Date posted: March 1, 2017
Reading Time: 7 minutesFor many students, choosing a college or university to attend is associated with joining an illustrious tradition of successful graduates...
How Welcoming is Your School’s Website for International Students?
Date posted: February 22, 2017
Reading Time: 10 minutesImagine you are a prospective international student, preparing to leave your home country for the first time. Do you feel...
Leveraging Big Data and Predictive Analytics for Better Student Recruitment and Retention
Date posted: February 15, 2017
Reading Time: 11 minutesSchools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online,...
What Changes to LinkedIn for Higher Education Mean for Online Student Recruitment
Date posted: February 8, 2017
Reading Time: 10 minutesOver the past year, LinkedIn for higher education has arguably been the most difficult social media platform for student recruitment...
In Plain English: 5 Tips for Simplifying Your Content Writing for International Students
Date posted: February 1, 2017
Reading Time: 8 minutesAs international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood...
HEM’s Brand New eBook: Digital Marketing Solutions for Education Institutions is Available Now!
Date posted: January 30, 2017
Reading Time: 2 minutesYour Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of...
The Growing Importance of CRM for Student Recruitment
Date posted: January 25, 2017
Reading Time: 9 minutesBelieve it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels,...
How Instant Messaging and Chatbots are Transforming Student Recruitment for the Hyper-Connected Generation
Date posted: January 18, 2017
Reading Time: 10 minutesOver the past few years, there has been a fundamental shift in how we use social media – a trend...
How Instant Messaging and the WhatsApp Bot for Education are Transforming Student Recruitment for the Hyper-Connected Generation
Date posted: January 18, 2017
Reading Time: 11 minutesOver the past few years, there has been a fundamental shift in how we use social media marketing for educational...
Choosing the Right PPC Channels for Your Higher Education Paid Advertising Campaigns
Date posted: January 11, 2017
Reading Time: 10 minutesPay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives...