7 Signs Your Website is Sabotaging Student Recruitment
Date posted: May 25, 2016
Reading Time: 11 minutesThe QS 2016 report on digital marketing in higher education reveals some fascinating trends in how schools are re-tooling their...
LinkedIn Retools Higher Ed Features: What This Means for Your Recruitment Campaigns
Date posted: May 18, 2016
Reading Time: 9 minutesHot on the heels of Instagram and Twitter’s recent newsfeed changes, recruiters can expect another important social media platform to...
“INTERACTIVE CONTENT” IS WHAT’S NEXT: 4 WAYS YOUR SCHOOL CAN GET IN THE GAME
Date posted: May 11, 2016
Reading Time: 10 minutesWhy does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re...
HEM is Presenting a Special Google Analytics Workshop at ICEF North America in Toronto!
Date posted: May 6, 2016
Reading Time: 2 minutesWe’re excited to announce that as part of the ICEF North America Workshop in Toronto next week, Higher Education Marketing...
How the Latest Instagram & Twitter Newsfeed Changes Affect Your School’s Social Media Marketing Strategy
Date posted: May 4, 2016
Reading Time: 9 minutesThe ever-changing landscape of social media marketing seems to be shifting once again, with two major players announcing changes to...
Marketing Automation: 3 Routes to Smarter Student Recruitment
Date posted: April 27, 2016
Reading Time: 7 minutesMarketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...
Don’t Miss Our Exclusive CBIE Webinar Next Friday: “How Digital Marketing Can Help You Reach and Recruit More International Students”
Date posted: April 25, 2016
Reading Time: 2 minutesWe’re proud to announce that Higher Education Marketing’s own Philippe Taza will be hosting a special webinar entitled “How Digital...
Using Academic Research Content Marketing For Your School
Date posted: April 20, 2016
Reading Time: 9 minutesUniversities have been the site of some of the greatest discoveries in human history. Stephen Hawking was working as a...
7 Ways Schools are Upgrading Their Apps to Recruit & Retain More Students
Date posted: April 13, 2016
Reading Time: 8 minutesThere’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A...
Social Media Marketing in China for Student Recruitment
Date posted: April 6, 2016
Reading Time: 8 minutesChina has long been established as the world’s largest market for international student recruitment. With a growing middle class and...