How to Leverage your Faculty for Domestic and International Student Recruitment
Date posted: November 9, 2016
Reading Time: 9 minutesWith an ever increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the...
Don’t Miss Our Free Webinar- Maximizing the Effectiveness of Your Student Recruitment Campaigns with Google Analytics
Date posted: November 7, 2016
Reading Time: 2 minutesWe’re excited to announce that Higher Education Marketing will be hosting a FREE 30-minute webinar for education marketing and admissions...
5 Winning Recruitment Content for Language Schools
Date posted: November 2, 2016
Reading Time: 8 minutesThe student recruitment challenges faced by language schools are unique. Recruitment Content for Language Schools can attract students from a...
Beyond Responsive: Mobile Optimization for Universities
Date posted: October 26, 2016
Reading Time: 8 minutesHave you pulled up your school’s website and application on your phone recently? The foundation for all digital marketing activities...
Emerging Markets and Tactics for International Student Recruitment in Southeast Asia
Date posted: October 19, 2016
Reading Time: 11 minutesWhile Asia has long been a top priority for international recruiters, large markets such as China and India have often...
5 Incredibly Useful Ways to Engage Prospective Students with Storify
Date posted: October 12, 2016
Reading Time: 8 minutesCurated content -posts which collect and share content from a range of different sources- has long been one of the...
Generating New Leads from Old Content: 4 Great Ways to Repurpose Your School’s Existing Posts
Date posted: October 5, 2016
Reading Time: 7 minutesAt this stage, the majority of recruitment professionals are probably well aware of the importance of content marketing to their...
5 Steps to Optimizing Your Video Content to Reach More Prospective Students Online
Date posted: September 28, 2016
Reading Time: 9 minutesWith some estimating that video will account for as much as 74% of all internet traffic by 2017, it’s become...
Stories, Moments, and Memories: 3 New Instagram, Twitter & Snapchat Features Recruiters Need to Know About
Date posted: September 21, 2016
Reading Time: 8 minutesWhen a social media platform introduces a new feature, being among the early adopters can be crucial for marketing success....
4 Simple Time Management Tips for Education Lead Generation Campaigns
Date posted: September 14, 2016
Reading Time: 7 minutesOnline student recruitment is a field full of talented, dedicated professionals with extensive knowledge of the field and dozens of...