Important Changes to Facebook and Google: Is Your School Ready?
Date posted: February 25, 2015
Reading Time: 6 minutesEducation marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media....
Building Social Admissions on Strong Marketing Foundations
Date posted: February 23, 2015
Reading Time: 4 minutesSponsors Chegg and Uversity recently released the 2015 Social Admissions Report. This report summarizes the results of their fall 2014 survey...
4 Reasons Why You Should Consider Bing for your Higher Ed Lead Gen PPC Campaigns
Date posted: February 16, 2015
Reading Time: 4 minutesPaid online lead generation is more competitive than ever as more and more institutions complete for a shrinking pool of...
How to Boost Student Recruitment With Email Marketing
Date posted: January 30, 2015
Reading Time: 6 minutesThe primary goal of any higher educational institution, be it a trade school, career college or language school should be...
4 Must-Haves For Every Education Website
Date posted: January 19, 2015
Reading Time: 6 minutesWhen CGI film studio juggernaut Pixar unveiled its interactive website for Monster’s University, designers took to Twitter, praising it not...
Blogging Best Practices for Student Recruitment
Date posted: January 15, 2015
Reading Time: 2 minutesThursday, January the 29th, 2015 at 1:30 pm Eastern (EST) On Thursday January 29, Higher Education Marketing will present a...
Tips and Tools for Generating Great Topics for Higher Ed Blogging
Date posted: January 13, 2015
Reading Time: 6 minutesIf you are responsible for a regular blog post, you know how hard it can be to keep the ideas...
The Top 10 HEM Blog Posts of 2014
Date posted: January 7, 2015
Reading Time: 3 minutesHappy New Year and welcome to our first blog post of 2015! We are very excited about the future of...
The Best of 2014 Higher Ed Holiday Greetings
Date posted: December 29, 2014
Reading Time: 3 minutesIt is that time of year again and holiday greetings are featured on college and university web sites all over...
3 Questions to Ask to Improve Student Engagement with your Marketing Content
Date posted: December 22, 2014
Reading Time: 4 minutesStudent engagement is the elusive objective of much of the content produced in higher ed marketing. To positively engage a...