Findings from OECD’s Education at a Glance Report 2014
Date posted: September 25, 2014
Reading Time: 6 minutesAs higher education marketers, we’re always on the lookout for emerging trends in the industry and reliable evidence to support...
Student Recruitment Strategy and Tactics for the Mobile Generation: Free Webinar from HEM
Date posted: September 18, 2014
Reading Time: 2 minutesOn Thursday, October 9, 1:30 pm Eastern, Higher Education Marketing will present a free, half-hour webinar, entitled Student Recruitment Strategy...
How to Generate Prospective Student Leads with Twitter Lead Generation Cards
Date posted: September 17, 2014
Reading Time: 5 minutesGenerating high quality prospective student leads is a real challenge. And it’s getting tougher every year. So I was quite...
Understanding Saudi Arabian Student Recruitment
Date posted: September 12, 2014
Reading Time: 8 minutesWhat’s the first thing that comes to mind when you think of Saudi Arabia? If you said “oil” you wouldn’t...
How To Build An Evolving Alumni Engagement Strategy
Date posted: September 8, 2014
Reading Time: 5 minutesCollege admissions and recruitment teams have a lot of balls in the air. They’re launching email campaigns, optimizing websites, growing...
4 Types of Traffic You Can Filter to get a Better Picture of Student Behaviour Analytics for Colleges
Date posted: September 2, 2014
Reading Time: 5 minutesGoogle Analytics (GA) is a tool that allows you to see prospective student engagement on your website, what content interests...
4 Types of Traffic You Can Filter to get a Better Picture of Student Behavior on Your College Website
Date posted: September 2, 2014
Reading Time: 5 minutesGoogle Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content...
Explore Affordability Content for University Marketing
Date posted: August 21, 2014
Reading Time: 7 minutesThere was a time when students approached college primarily as a life experience – an opportunity to explore new concepts,...
3 Questions to Help You Decide if Mobile PPC is Right for Your Higher Ed Marketing Mix
Date posted: August 18, 2014
Reading Time: 4 minutesIt is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for...
3 Ways A/B Testing Can Boost Your School’s Conversion Rates
Date posted: August 11, 2014
Reading Time: 6 minutesHave you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a...