International Student Recruitment in Brazil

Date posted: January 30, 2014

Reading Time: 6 minutesAround this time of year, those of us in the snowy north are more likely to look longingly towards sunnier...

The Freshness Factor: Keeping Content Up to Date

Date posted: January 24, 2014

Reading Time: 6 minutesThe complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency and...

Reading Time: 6 minutesThe complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency, and...

Reading Time: 6 minutesThe complexity of the highly dynamic higher education environment makes it a constant challenge to maintain the quality, consistency, and...

Reading Time: 6 minutesAs the world spins faster and attention spans shrink by the day, social media has evolved from thousand-word blog posts...

Reading Time: < 1 minuteFor all the benefits of search engine optimization (SEO), it seems some higher education institutions still need to be convinced...

Local SEO for Higher Ed Recruitment

Date posted: January 13, 2014

Reading Time: 3 minutesColleges and universities actively recruit students through search locally, regionally, nationally and internationally. A well rounded search engine optimization (SEO)...

Reading Time: 5 minutesAs a new year begins, many higher education institutions may be considering how to best allocate their social media marketing...

Using Social Proof in Recruitment Marketing

Date posted: January 6, 2014

Reading Time: 3 minutesRemember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the...

Top 20 Higher Ed Holiday Greetings of 2013

Date posted: December 30, 2013

Reading Time: 3 minutesThis is my second annual top 20 higher ed holiday greetings list so I’m feeling a little bit better qualified...