4 Reasons Why Higher Ed Institutions Must Invest in SEO
Date posted: April 12, 2013
Reading Time: 5 minutesWhen we begin working with a college or university on their online marketing we usually start our process with a...
What are the best alternatives to Google Reader?
Date posted: April 11, 2013
Reading Time: 3 minutesThe world Internet giant, Google, has recently announced the closing down of Google Reader, its Web-based aggregator, on July 1st,...
Establishing a Content Culture at Your College or University
Date posted: April 8, 2013
Reading Time: 4 minutesIt’s clear that meaningful and relevant content is integral to enhancing web presence and overall user experience. Part of any...
Homage to Google Reader (or Why RSS Should be Part of Your Content Development Strategy)
Date posted: April 5, 2013
Reading Time: 3 minutesMuch to the shock of users around the world, Google recently announced that as of July 1, 2013, it is...
Could Google Hangouts on Air be the solution to your college’s video headaches?
Date posted: April 4, 2013
Reading Time: 3 minutesVideos are some of the trickiest marketing assets for colleges to produce. They require a lot of preparation and are...
Could Google Hangouts For Colleges Be the Solution to Your College’s Video Headaches?
Date posted: April 4, 2013
Reading Time: 3 minutesVideos are some of the trickiest marketing assets for colleges to produce. They require a lot of preparation and are...
The 70/20/10 Content Marketing Formula
Date posted: March 25, 2013
Reading Time: 4 minutesMost higher ed institutions dominate the search engine rankings for their branded keywords. (Branded keywords = the name of your...
Essential Elements of a Powerful Program Page
Date posted: March 22, 2013
Reading Time: 5 minutesThere has been a recent buzz about why academic program pages should are the most important pages on college and...
Q&A SESSION: SOCIAL MEDIA FOR STUDENT RECRUITMENT
Date posted: March 21, 2013
Reading Time: 5 minutesThe effect social media has on student recruitment continues to be a highly debated topic. Many colleges and universities have...
15 Ways to Reduce Your Higher Ed Website Bounce Rates
Date posted: March 18, 2013
Reading Time: 5 minutesIn last weeks’ post “Bounce Rates in Higher Ed: The Good, the Bad and the Ugly” we defined bounces and bounce...