Increase International Student Recruitment Directly Through Your Website
Date posted: March 15, 2013
Reading Time: 4 minutesA college or university’s website is one of the most effective and cost-efficient tools that can enhance international recruitment efforts....
4 Quick Ways to Improve Your College YouTube Marketing
Date posted: March 14, 2013
Reading Time: 3 minutesYouTube is one of the best education lead generation platforms. YouTube videos are low-cost advertising assets for colleges and universities....
Bounce Rates in Higher Ed: The Good, the Bad and the Ugly
Date posted: March 11, 2013
Reading Time: 7 minutesWhen marketing managers begin working with Google Analytics to learn more about their website’s effectiveness, bounce rate is one of...
The Why & How of a College Newsletter
Date posted: March 8, 2013
Reading Time: 5 minutesPublishing college newsletter content is an essential aspect of any communications strategy. Integrating a newsletter into your content calendar does...
The Why & How of a College Newsletter
Date posted: March 8, 2013
Reading Time: 5 minutesPublishing a regular newsletter is an essential aspect of any communications strategy. Integrating a newsletter into your content calendar does...
How social media can enhance international student recruitment
Date posted: March 6, 2013
Reading Time: 3 minutesSocial media is a great tool for student marketing. It is also a great money-saving tool for international recruitment. If...
3 Ways to Boost Student-Driven Web Content
Date posted: March 1, 2013
Reading Time: 5 minutesJust as classrooms rely on student participation in order to thrive, a college or university website needs student-led content in...
5 steps to create an efficient editorial calendar for your college’s blog and social media presence
Date posted: February 27, 2013
Reading Time: 5 minutesMany colleges have adopted a good content creation schedule for their blog and social media by posting at least once...
5 Steps to Create an Efficient Editorial Calendar for Colleges
Date posted: February 27, 2013
Reading Time: 5 minutesMany colleges have adopted a good content creation schedule for their blogs and social media. They post at least once...
Higher Education Marketing to Present Workshop at 5th Annual SEMM Forum.
Date posted: February 26, 2013
Reading Time: 2 minutesHigher Education Marketing is excited to announce that our CEO and Digital Analyst, Philippe Taza, will be speaking at the...