Top 20 Higher Ed Holiday Greetings of 2012
Date posted: December 26, 2012
Reading Time: 3 minutesOk, so this is “My” top 20 not “The” top 20. I am not sure how you would establish “The”...
Analytics-Driven Marketing Defined for Higher Ed
Date posted: December 19, 2012
Reading Time: 2 minutesIn a recent discussion about student recruitment with a senior college marketer, I made the remark that our company’s approach...
Tracking Student Interaction that Converts: An Intro to Multi-Channel Funnels and Conversion Attribution
Date posted: December 10, 2012
Reading Time: 4 minutesKnowing where to invest your marketing dollars across a wide range of student recruitment strategy and tactics for the highest...
10 Steps to Writing Engaging Posts for Your College’s Blog
Date posted: December 5, 2012
Reading Time: 4 minutesThe value of blogging for colleges and universities goes beyond campus activities and students. Blogging is also one of the...
10 Steps to Writing Engaging College Blog Posts
Date posted: December 5, 2012
Reading Time: 4 minutesThe value of writing Engaging College Blog Posts goes beyond campus activities and students. Blogging is also one of the...
Tips on How to Develop Google Analytics Goals for your Higher Ed Website
Date posted: December 3, 2012
Reading Time: 5 minutesWhat are the goals of your college or university website? This is a pretty simple question that elicits very complicated...
International Student Recruitment Part I: How to Generate Leads Through Google Analytics and AdWords
Date posted: November 26, 2012
Reading Time: 4 minutesEarlier this month, the Canadian Bureau of International Education (CBIE) released an Executive Summary of A World of Learning: Canada’s...
4 Steps To Get Your School Started On Google+
Date posted: November 20, 2012
Reading Time: 3 minutesGoogle+ does not yet have the same reach and visibility with prospects and students compared to other social media platforms,...
5 daily habits to increase your students’ engagement on Facebook
Date posted: November 7, 2012
Reading Time: 4 minutesFacebook has been making changes to what your fans can see of your updates and you wish there were a...
9 Triggers for a Higher Ed Website Redesign
Date posted: November 5, 2012
Reading Time: 6 minutesThe decision to move ahead with a redesign of your higher ed website is a big one. In terms of...