Telling Your School’s Story with Student Testimonials

Reading Time: 4 minutesWhat is the purpose of your college or university’s website? A good website’s strategy is to develop and nurture relationships...

Reading Time: 5 minutesInternational student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue...

Reading Time: 3 minutesBesides its powerful reporting capabilities, one of Google Analytics’s greatest strengths is its ability to be used out of the...

Reading Time: 3 minutesOne of the greatest strengths of Google Analytics, besides its powerful reporting capabilities, is being able to go out of...

Reading Time: 5 minutesThe rapidly evolving fields of Content and Social Media converge in a very busy intersection of marketing objectives, strategy, tactics...

Reading Time: 5 minutesNo higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but...

Reading Time: 4 minutesWith increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn’t...

Reading Time: 2 minutesIf, like us, you were wondering if Twitter was ever going to release analytics, rejoice! Chris Penn recently noticed a...

Reading Time: 3 minutesI always try to really emphasize the importance of Search Engine Optimization when speaking about online marketing with college and...

Reading Time: 5 minutesA few months ago we explained why college newsletters were an essential part of any communications strategy and how to...