How the Latest Instagram & Twitter Newsfeed Changes Affect Your School’s Social Media Marketing Strategy
Date posted: May 4, 2016
Reading Time: 9 minutesThe ever-changing landscape of social media marketing seems to be shifting once again, with two major players announcing changes to...
Marketing Automation: 3 Routes to Smarter Student Recruitment
Date posted: April 27, 2016
Reading Time: 7 minutesMarketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...
Research Content Marketing for Universities: 8 Strategies
Date posted: April 20, 2016
Reading Time: 13 minutesUniversities produce original knowledge every day, but much of that work never reaches prospective students in a form they can...
Higher Education Mobile Apps: 8 Ways to Recruit and Retain Students
Date posted: April 13, 2016
Reading Time: 13 minutesA university mobile app can support recruitment and student success, but only when it solves recurring problems better than the...
Social Media Marketing in China: 8 Student Recruitment Strategies
Date posted: April 6, 2016
Reading Time: 12 minutesSocial media marketing in China requires more than translating an international campaign and reposting it on a different platform. Prospective...
