Student Journey Mapping: Personalizing Touchpoints & Optimizing Conversion
Date posted: November 14, 2014
Reading Time: 5 minutesConsider the last time you made an important purchase. While deliberating over your options, you probably went through some fairly...
Content Discovery Tools for Higher Ed Marketing
Date posted: November 12, 2014
Reading Time: 4 minutesA content discovery tool is a digital advertising platform that allows you to embed a link to your content inside...
Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation
Date posted: November 5, 2014
Reading Time: 5 minutesIn a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate...
Inbound Marketing: the Fine Art of Being Found by and Engaging with Prospective Students
Date posted: October 27, 2014
Reading Time: 3 minutesImage Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate...
Improve your International Student Recruitment with a Digital Marketing Assessment: Free Webinar from HEM
Date posted: October 15, 2014
Reading Time: 2 minutesAs international student mobility continues to increase exponentially, there is great opportunity for higher education institutions to expand their enrollment...