Email Marketing for Student Recruitment: From Inquiry to Enrollment
Date posted: May 28, 2025
Reading Time: 10 minutesEmail remains one of the few digital channels that gives schools a direct, permission-based way to continue a conversation with...
How to Advertise to College Students: 9 Best Practices
Date posted: May 21, 2025
Reading Time: 10 minutesAdvertising to college students requires more than choosing a platform associated with younger audiences. Institutions need to distinguish between prospective...
From First-Year to Graduation: How Email Marketing Nurtures Student Retention
Date posted: May 14, 2025
Reading Time: 11 minutesStudent retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For...
What Is Student Success in Higher Education? How Digital Marketing and CRM Tools Drive Achievement
Date posted: May 7, 2025
Reading Time: 10 minutesThe way higher institutions define and acknowledge student success in higher education today is changing rapidly. Today, diplomas and transcripts...
Social Media Playbook for Education Marketers: 8 Steps
Date posted: April 30, 2025
Reading Time: 11 minutesSocial media can help prospective students discover a school, understand its programs, evaluate its community, ask questions, and decide what...