Reading Time: 12 minutesToday’s prospective students aren’t waiting for a glossy brochure to arrive in the mail. They’re researching schools on their phones...

Reading Time: 12 minutesPlanning an open house for your school? Good call. A well-run open house can be one of the most powerful...

Reading Time: 9 minutesEffective student recruitment is not a collection of disconnected campaigns. It is a coordinated system that helps the right prospective...

Reading Time: 10 minutesEmail remains one of the few digital channels that gives schools a direct, permission-based way to continue a conversation with...

Reading Time: 10 minutesAdvertising to college students requires more than choosing a platform associated with younger audiences. Institutions need to distinguish between prospective...