Explore Affordability Content for University Marketing
Date posted: August 21, 2014
Reading Time: 7 minutesThere was a time when students approached college primarily as a life experience – an opportunity to explore new concepts,...
3 Questions to Help You Decide if Mobile PPC is Right for Your Higher Ed Marketing Mix
Date posted: August 18, 2014
Reading Time: 4 minutesIt is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for...
3 Ways A/B Testing Can Boost Your School’s Conversion Rates
Date posted: August 11, 2014
Reading Time: 6 minutesHave you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a...
Integrating Calls to Action on Higher Education Landing Pages
Date posted: August 6, 2014
Reading Time: 8 minutesA good college or university website makes it easy for visitors to accomplish their goals by making navigation intuitive, eliminating...
Virtual Reality Campus Tours with Oculus Rift
Date posted: July 31, 2014
Reading Time: 4 minutesRecruiting fairs will be a bit different this fall with the introduction of virtual reality campus tours to the repertoire...