Bringing Big Data to your School’s Analytics
Date posted: September 3, 2013
Reading Time: 3 minutesEvery day, we create multiple terabytes of data. It comes from every dimension: Social media, email communication, digital graphics, online...
Social Media in Recruitment Survey Indicates Higher Ed Marketers are Listening Less
Date posted: September 2, 2013
Reading Time: 4 minutesIn mid-August, a very interesting survey was released from University of Massachusetts Dartmouth, that was focused on “how does a...
Facebook Contests For Colleges: Rules Change Yet Again – What Does It Mean for Your College?
Date posted: August 30, 2013
Reading Time: 3 minutesFacebook contests for colleges have been key in the social media marketing toolbox. Colleges have been using them to help...
Are Microsites Right for Your School?
Date posted: August 23, 2013
Reading Time: 5 minutesA college or university’s website has the tricky challenge of simultaneously communicating with several audiences, including alumni, faculty, parents, and...
LinkedIn for Colleges: Key Insights on the University Pages Feature
Date posted: August 21, 2013
Reading Time: 5 minutesLinkedIn, the network that aims to connect professionals with potential employers, can be a valuable tool for colleges seeking to...