A Few Thoughts on Google’s 2013 Q2 Higher Education Search Analysis
Date posted: September 9, 2013
Reading Time: 5 minutesDeciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher....
Best Practices for Virtual Tours in Higher Education
Date posted: September 5, 2013
Reading Time: 5 minutesAdmissions teams have long known that visiting a campus is the most important factor in solidifying a student’s decision to...
How to Make Compelling Promotional Video for Higher Education
Date posted: September 4, 2013
Reading Time: 4 minutesWebsite design for colleges and universities is a constant challenge because of the need to express an abundance of information...
Bringing Big Data to your School’s Analytics
Date posted: September 3, 2013
Reading Time: 3 minutesEvery day, we create multiple terabytes of data. It comes from every dimension: Social media, email communication, digital graphics, online...
Social Media in Recruitment Survey Indicates Higher Ed Marketers are Listening Less
Date posted: September 2, 2013
Reading Time: 4 minutesIn mid-August, a very interesting survey was released from University of Massachusetts Dartmouth, that was focused on “how does a...