Multi-Channel Attribution Using Google Analytics
Date posted: May 30, 2013
Reading Time: 5 minutesLast month we discussed how multi-attribution can improve your college’s marketing measurability and help periodic evaluation of your marketing efforts...
On-Page SEO Basics for Higher Ed Marketers
Date posted: May 27, 2013
Reading Time: 6 minutesOn-page SEO and off-page SEO (links) determine how your pages rank in search engine results. This post takes a look...
8 Graduation Engagement Ideas for Colleges and Universities
Date posted: May 22, 2013
Reading Time: 7 minutesGraduation is more than a formal ceremony. It is a transition point connecting students, families, faculty, staff, alumni, employers, and...
3 Tips to Optimize Your College Social Media Strategy
Date posted: May 15, 2013
Reading Time: 4 minutesAccording to ICEF Monitor, 85% of students use social media to decide their enrollment. Whatever the exact nature of the...
A Primer on Google PPC Ad Extensions and How to Leverage Them for Higher Ed
Date posted: May 13, 2013
Reading Time: 4 minutesPay-Per-Click marketing continues to grow in use by higher ed institutions, particularly as a tactical marketing tool in highly competitive...