Analytics are the backbone of measuring and understanding your institution’s data. Whether your school is looking to increase admissions, track student engagement, or simply discover which channels contribute to your overall web presence, a well-configured analytics platform is key to providing the information you need.

Actionable Google Analytics (GA) Configurations

Google Analytics is the most widely used web-analytics tool in the world and tracks data on over 28 million websites. You’re likely one of them. Want to understand who’s visiting your website, on which pages, and for how long? Measuring what actions students take on your website, where they come from, and what drives them to your organization are key to understanding and improving your enrollment results.

At HEM, we can configure your analytics in a way that goes beyond simply reporting the numbers. By measuring meaningful actions taken by your most valuable prospects, we focus on metrics that can be transformed into actionable insights for your marketing initiatives and recruitment efforts.

Build a Reliable GA4 Measurement Framework

Google Analytics 4 is now the standard Google Analytics platform. HEM helps schools move beyond a basic installation by designing a measurement framework around the actions that matter to student recruitment, including program views, inquiry submissions, application starts, application completions, campus-tour registrations, and other enrollment milestones.

Our analytics specialists can audit and configure GA4 events and conversions, cross-domain measurement, campaign tracking, audience definitions, and integrations with advertising and CRM platforms. We also review consent requirements, referral exclusions, internal traffic, and data-quality issues so your reports reflect real prospective-student behaviour as accurately as possible.

Once tracking is reliable, HEM can create practical dashboards in Looker Studio that connect channel performance with recruitment outcomes. Your marketing and admissions teams gain a shared view of what is working, where students drop out of the journey, and where to focus the next round of optimization.

Google Analytics 4 measurement and reporting

Detailed Ecommerce Registration Tracking

An increasing number of educational institutions rely on various ecommerce platforms to offer their students self-serve registration options. Accurately tracking these course purchases is essential for any school seeking to understand which markets and channels their students are using. HEM's team has specialized expertise in the complexities of transactional tracking and have a track record in configuring ecommerce tracking in both existing and new Google Analytics accounts.

Comprehensive Cross Domain and Subdomain Tracking

Many schools maintain a digital presence beyond a single web domain. Subdomains, or secondary domains, are often used to demarcate services, departments, or other portions of a single institution. Whether you need one profile that aggregates all your data in one place or segment it between your various campuses or departments, our team can provide the setup your institution requires.

Real-Time Dashboarding with Looker Studio

At HEM, we believe our clients should have clear, accessible data and dashboards, whether they present campaign performance, website traffic, or recruitment outcomes. Rest assured there are no more static reports that show what happened at one point in time.

HEM clients can receive tailored Looker Studio dashboards with current data from advertising, website analytics, and other approved sources. Depending on your needs, teams can compare periods, filter results by campus, market, program, or platform, and set custom date ranges. A dashboard designed around education recruitment goals makes it easier to identify meaningful trends and connect digital marketing activity with return on investment.

Keyword Tracking and Ranking Reports

Keywords are the foundation of all search engine optimization strategies. Whether your institution wishes to gain insights into its existing SEO standing or refocus its strategy for improved results, measuring keywords and site rankings are an important means of measuring success. HEM can prepare in-depth reports on your site’s keywords performance, those of your competitors, and also provide regular monthly reports to track the progress of your initiatives.

Data-Driven A/B Testing

Are your campaigns working as efficiently as they could be? Is your new website design aiding or impeding student enrollment efforts? Is there any way of knowing which image drives more ad conversions? A/B testing removes the guesswork, allowing your school to make data-driven decisions. Our team can assist in setting up or completely manage A/B tests for new website designs, campaign landing pages, ad text, and more.

HEM CAN HELP

As an agency that specializes in digital marketing and web analytics for higher education, we understand the ins-and-outs of setting up web analytics correctly. And as a Google partner we have the expertise to optimize your campaigns and get you results

Regardless of the level of support you need, our team of analytics experts can help. We’re ready to have the conversation with you so let’s talk about your requirements and how we can help you leverage more insights from your data analytics.