Higher Ed On-Page SEO: A Comprehensive Guide to Elevating Your Web Content
Date posted: December 13, 2023
Reading Time: 10 minutesWith fierce competition for schools looking to attract leads, higher ed on-page SEO becomes increasingly important—especially in today’s SEO best...
How to Maintain a Successful School Blog Top Tips and Insights
Date posted: December 6, 2023
Reading Time: 8 minutesGone are the days when schools relied solely on print advertising and direct mail to reach prospective students. In today’s...
7 Landing Page Dos and Don’ts for Your School to Follow
Date posted: November 29, 2023
Reading Time: 10 minutesEffective landing pages can play a pivotal role in the success of your school’s enrollment efforts. As the digital gateway...
What Schools Need to Know About the Latest GA4 Attribution Model Updates
Date posted: November 22, 2023
Reading Time: 8 minutesChanges in marketing analytics are hardly surprising, particularly as technology and user behaviours evolve. Not too long ago, school marketers...
Demand Generation Campaigns: A General Overview for Higher Education Advertising
Date posted: November 15, 2023
Reading Time: 7 minutesAs new technologies develop and AI becomes more reliable, it’s no surprise that higher education marketing and advertising strategies will...