7 Landing Page Dos and Don’ts for Your School to Follow
Date posted: November 29, 2023
Reading Time: 10 minutesA school landing page should help a prospective student complete one clear next step after clicking an advertisement, email, social...
What Schools Need to Know About the Latest GA4 Attribution Model Updates
Date posted: November 22, 2023
Reading Time: 8 minutesChanges in marketing analytics are hardly surprising, particularly as technology and user behaviours evolve. Not too long ago, school marketers...
Demand Generation Campaigns: A General Overview for Higher Education Advertising
Date posted: November 15, 2023
Reading Time: 7 minutesAs new technologies develop and AI becomes more reliable, it’s no surprise that higher education marketing and advertising strategies will...
Top 5 Key CRM Metrics Your School Should Be Tracking
Date posted: November 8, 2023
Reading Time: 7 minutesCustomer Relationship Management is one of the best tools schools have to enhance communication and engagement with students, parents, alumni,...
Partnering with a Marketing Agency for International Student Recruitment
Date posted: November 1, 2023
Reading Time: 8 minutesIn a globalized world, international student recruitment is no longer an option but a necessity. Schools engaging in recruiting international...