Higher Education Marketing Blog | Student Recruitment & Lead Generation Tips - Page 5
Higher Education Marketing

Getting the Most out of YouTube for Schools

March 21, 2018


Higher education marketing for YouTube

Here's a well-known digital marketing fun fact that bears repeating: the most popular search engine in the world is Google, and the second-most popular search engine in the world is...read_more

Here's a well-known digital marketing fun fact that bears repeating: the most popular search engine in the world is Google, and the second-most popular search engine in the world is...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Mobile Marketing, SEO, Social Media Marketing

Tags: , , , ,


Opportunities for International Student Recruitment in Vietnam

March 14, 2018


education marketing in Vietnam

Institutions of higher learning hoping to bolster their numbers of international applicants likely already know the value of targeting quickly developing economies in Asia. Vietnam offers an excellent example of...read_more

Institutions of higher learning hoping to bolster their numbers of international applicants likely already know the value of targeting quickly developing economies in Asia. Vietnam offers an excellent example of...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, News

Tags: , , , , ,


Higher Education Texting Ideas for Every Stage of the Enrollment Journey

March 7, 2018


education marketing

Amid a preponderance of chat applications, social media channels, and other methods of engaging with prospective students in the digital space, it's easy to forget that some of the most...read_more

Amid a preponderance of chat applications, social media channels, and other methods of engaging with prospective students in the digital space, it's easy to forget that some of the most...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing

Tags: , ,


4 Digital Marketing Channels That Depend on Good Student Persona Development

February 28, 2018


education marketing

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a broad enough view, and important trends emerge: a predominance of...read_more

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a broad enough view, and important trends emerge: a predominance of...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Pay per Click, SEO, Social Media Marketing

Tags: , , , , , , , ,


4 Ways to Make Your School’s CTAs More Compelling

February 21, 2018


digital marketing for higher education

If SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to action (CTAs) is the secret sauce that makes them delicious....read_more

If SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to action (CTAs) is the secret sauce that makes them delicious....read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, Social Media Marketing, Web Design and Development

Tags: , , , ,


3 Intriguing Alternative Education Ad Options on Pinterest, Reddit and LinkedIn

February 14, 2018


education social media advertising

The standard choices in digital advertising are standards for a reason. Services like Google AdWords and Facebook Ads can offer significant results in driving greater web traffic and enrollment to...read_more

The standard choices in digital advertising are standards for a reason. Services like Google AdWords and Facebook Ads can offer significant results in driving greater web traffic and enrollment to...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Online Student Recruitment, Pay per Click, Social Media Marketing

Tags: , , , ,


How to Improve Local SEO for Student Recruitment

February 7, 2018


SEO for higher education

Location has long been an important part of search – people want to know about the good things that are close to them – but with just about everyone walking...read_more

Location has long been an important part of search – people want to know about the good things that are close to them – but with just about everyone walking...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Online Student Recruitment, SEO

Tags: , , , ,


How Will Facebook’s Latest News Feed Updates Affect Your School’s Marketing Efforts?

January 31, 2018


Facebook recruitment

The recent announcement that Facebook would be prioritizing content that leads to meaningful interaction between individuals was met with some confusion and dismay by marketers around the world. The social...read_more

The recent announcement that Facebook would be prioritizing content that leads to meaningful interaction between individuals was met with some confusion and dismay by marketers around the world. The social...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Mobile Marketing, News, Social Media Marketing

Tags: , , , , ,


5 Steps to More Enticing Email Marketing for Student Recruitment Pros

January 24, 2018


education marketing email

As of 2018, email is a remarkable 47 years old – and is still incredibly important to the way people around the world communicate. What explains its longevity in a...read_more

As of 2018, email is a remarkable 47 years old – and is still incredibly important to the way people around the world communicate. What explains its longevity in a...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing

Tags: , ,


5 Actionable Tips for Following Up on Student Inquiries by Phone

January 17, 2018


follow up on direct student inquiries

When it comes to student recruitment, follow-up to inquiries is an important, underleveraged area to which many schools ought to devote more attention. Timely and proper follow-up is one of...read_more

When it comes to student recruitment, follow-up to inquiries is an important, underleveraged area to which many schools ought to devote more attention. Timely and proper follow-up is one of...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment

Tags: , , , ,