Pay per Click (PPC) advertising can be tricky to get right. Between selecting the right keywords, budgeting properly, and creating...

When discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However,...

As of June 2018, Instagram has over 1 billion monthly active users. In the last year alone, over 300 million...

Of all the new features that Facebook has implemented in the past couple of years, Facebook Live has arguably been...

Summer is finally here! For many schools, this time of year is a chance for students and instructors to take...

When managed well, Pay per Click (PPC) campaigns can be an ideal student recruitment tool. Working on the principle that...

What makes a prospective student a perfect candidate for your school? At what point should you contact them? And what...

It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft...

A CRM system has the power to completely transform your admissions efforts. Allowing you to streamline your lead management activities,...

A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting...