Higher Education Marketing Blog | Student Recruitment & Lead Generation Tips - Page 7
Higher Education Marketing

CRM for Education Made Simple: A Beginner’s Guide for Schools

November 1, 2017


A good customer relationship management (CRM) platform is the backbone of many successful digital marketing efforts in modern student recruitment. A CRM is a customer-centric system that can help education...read_more

A good customer relationship management (CRM) platform is the backbone of many successful digital marketing efforts in modern student recruitment. A CRM is a customer-centric system that can help education...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment

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4 Ways to Build Trust When Recruiting International Students Online

October 25, 2017


education marketing

Pursuing education is different than most other transactions an individual will engage in throughout their life. It is not only a substantial investment of money, but of time and effort...read_more

Pursuing education is different than most other transactions an individual will engage in throughout their life. It is not only a substantial investment of money, but of time and effort...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment

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Master’s Student Recruitment Strategies: Attracting the Right Applicants

October 18, 2017


master's recruitment strategies

With a BA degree often no longer enough to gain access to top employment and academic opportunities, increased numbers of students are enrolling in postgraduate education in the hopes of...read_more

With a BA degree often no longer enough to gain access to top employment and academic opportunities, increased numbers of students are enrolling in postgraduate education in the hopes of...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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Getting the Most From Facebook Insights For Schools

October 11, 2017


education marketing

With over 2 billion monthly active users, Facebook is an incredibly powerful tool that can help schools effectively reach many different demographics of prospective students across the globe. While you’re...read_more

With over 2 billion monthly active users, Facebook is an incredibly powerful tool that can help schools effectively reach many different demographics of prospective students across the globe. While you’re...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Social Media Marketing

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Creating a Data Driven Marketing Strategy for Student Recruitment

October 4, 2017


Before the digital age, getting useful data to determine what was working with your marketing efforts and what wasn’t required time-consuming and often costly market research. Today’s marketers, however, have...read_more

Before the digital age, getting useful data to determine what was working with your marketing efforts and what wasn’t required time-consuming and often costly market research. Today’s marketers, however, have...read_more

CATEGORIES: Analytics, Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, SEO, Web Design and Development

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Google Analytics in Higher Education: Goal Tracking Made Easy for Schools

September 27, 2017


Higher Education Marketing

While you can’t read the minds of prospective students who are browsing through your website, Google Analytics can allow you to gain a thorough and more comprehensive understanding of how...read_more

While you can’t read the minds of prospective students who are browsing through your website, Google Analytics can allow you to gain a thorough and more comprehensive understanding of how...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, SEO

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Language School Marketing Trends: The Growing Demand for ‘Language +’ Programs

September 20, 2017


Higher education marketing

Countless individuals across the globe are interested in learning a new language. Whether it’s for their personal benefit, educational reasons, business purposes, or simply for entertainment, it’s clear that the...read_more

Countless individuals across the globe are interested in learning a new language. Whether it’s for their personal benefit, educational reasons, business purposes, or simply for entertainment, it’s clear that the...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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Should Quora be a Part of Your Education Marketing Strategy?

September 13, 2017


education marketing

Most higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social media platforms like Facebook, Twitter, and Instagram. However, one social...read_more

Most higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social media platforms like Facebook, Twitter, and Instagram. However, one social...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Social Media Marketing

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5 Common Education Landing Page Mistakes That Are Hurting Your Conversion Rate

September 6, 2017


higher education marketing

While there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results quickly and efficiently is to use paid advertising campaigns on...read_more

While there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results quickly and efficiently is to use paid advertising campaigns on...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing, Online Student Recruitment, Web Design and Development

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What University Recruitment Pros Around the World Can Learn from UK Clearing Campaigns

August 30, 2017


Professionals working in the education field are no strangers to the seasons of higher education marketing, and right now it’s Clearing season in the UK. Following the release of UCAS...read_more

Professionals working in the education field are no strangers to the seasons of higher education marketing, and right now it’s Clearing season in the UK. Following the release of UCAS...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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