Amid a preponderance of chat applications, social media channels, and other methods of engaging with prospective students in the digital...

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...

If SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to...

The standard choices in digital advertising are standards for a reason. Services like Google AdWords and Facebook Ads can offer...

Location has long been an important part of search – people want to know about the good things that are...

The recent announcement that Facebook would be prioritizing content that leads to meaningful interaction between individuals was met with some...

As of 2018, email is a remarkable 47 years old – and is still incredibly important to the way people...

When it comes to student recruitment, follow-up to inquiries is an important, underleveraged area to which many schools ought to...

As the new year begins, institutions at all levels across the world will be carefully mapping out their plans and...

For schools hoping to boost recruitment, instant messaging apps have been one of the hottest channels over the past couple...