Higher Education Marketing Blog | Student Recruitment & Lead Generation Tips - Page 53
Higher Education Marketing

Why Your School Needs to go Mobile

June 30, 2011


source 2012 is expected to be the year smart phones and tablet computers will take over laptops. A recent survey shows that 98 per cent of students already own a cell...read_more

source 2012 is expected to be the year smart phones and tablet computers will take over laptops. A recent survey shows that 98 per cent of students already own a cell...read_more

CATEGORIES: Blog, Mobile Marketing

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What is your Community College’s Share of Social Media Voice?

June 21, 2011


Using social media to communicate with your student audiences is pretty standard operating procedure for most colleges. In fact, if you are not doing it, and doing it well, your...read_more

Using social media to communicate with your student audiences is pretty standard operating procedure for most colleges. In fact, if you are not doing it, and doing it well, your...read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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IBM Smart Cloud for Education: Taking Recruitment Solutions Into the Cloud?

June 9, 2011


IBM announced last week the launch of a new cloud computing suite, the IBM Smart Cloud for Education. Based on its “Watson” brain technology (famous for winning the famous quiz show...read_more

IBM announced last week the launch of a new cloud computing suite, the IBM Smart Cloud for Education. Based on its “Watson” brain technology (famous for winning the famous quiz show...read_more

CATEGORIES: Blog, Education Lead Generation

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Aligning Education Marketing to Specific Programs

May 30, 2011


In the last edition of the Higher Education Marketing newsletter, we discussed the importance of using both branded and non-branded keywords when trying to generate traffic from search engines. In...read_more

In the last edition of the Higher Education Marketing newsletter, we discussed the importance of using both branded and non-branded keywords when trying to generate traffic from search engines. In...read_more

CATEGORIES: Blog, Branding and Web Design, Education Marketing

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Analytics-Driven Marketing for Colleges and Universities

April 19, 2011


Analytics-driven marketing can remove the guesswork from your school’s marketing. More and more prospective students use the Internet to find programs and schools, which means that colleges and universities need to...read_more

Analytics-driven marketing can remove the guesswork from your school’s marketing. More and more prospective students use the Internet to find programs and schools, which means that colleges and universities need to...read_more

CATEGORIES: Analytics, Education Marketing

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Branded and Non-Branded Keywords for SEO

April 11, 2011


As we have often discussed, keyword research is an absolutely necessary part of the SEO process. It is imperative for schools to make sure they have selected the best possible...read_more

As we have often discussed, keyword research is an absolutely necessary part of the SEO process. It is imperative for schools to make sure they have selected the best possible...read_more

CATEGORIES: Analytics, Blog, SEO

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The Benefit to Linking Google Products

March 25, 2011


As we have highlighted in this newsletter, Higher Education Marketing utilizes many Google products to maximize schools’ position on search engine results pages and to improve their ROI. This does not...read_more

As we have highlighted in this newsletter, Higher Education Marketing utilizes many Google products to maximize schools’ position on search engine results pages and to improve their ROI. This does not...read_more

CATEGORIES: Blog, Education Marketing, SEO

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The Wonderful World of Google Products


Higher Education Marketing is an officially certified Google Adwords partner. Founder Phillippe Taza, meanwhile, is personally certified to work with Google Analytics and Google Adwords. This, however, is only part...read_more

Higher Education Marketing is an officially certified Google Adwords partner. Founder Phillippe Taza, meanwhile, is personally certified to work with Google Analytics and Google Adwords. This, however, is only part...read_more

CATEGORIES: Blog, News

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Higher Education Marketing ROI Primer

March 2, 2011


One thing we have mentioned often on the Higher Education Marketing site is Return on Investment, or ROI. As we’ve said in the past, increasing your ROI is one of...read_more

One thing we have mentioned often on the Higher Education Marketing site is Return on Investment, or ROI. As we’ve said in the past, increasing your ROI is one of...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization

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Thinking of Going Mobile?

January 26, 2011


Looking for something new? Something to maximize your school's marketing and lead generation? Have you thought about going mobile? According to a Quantcast Mobile Trends report (embedded below) mobile Web...read_more

Looking for something new? Something to maximize your school's marketing and lead generation? Have you thought about going mobile? According to a Quantcast Mobile Trends report (embedded below) mobile Web...read_more

CATEGORIES: Blog, Mobile Marketing

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