Higher Education Marketing Blog | Student Recruitment & Lead Generation Tips - Page 54
Higher Education Marketing

Branded and Non-Branded Keywords for SEO

April 11, 2011


As we have often discussed, keyword research is an absolutely necessary part of the SEO process. It is imperative for schools to make sure they have selected the best possible...read_more

As we have often discussed, keyword research is an absolutely necessary part of the SEO process. It is imperative for schools to make sure they have selected the best possible...read_more

CATEGORIES: Analytics, Blog, SEO

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The Benefit to Linking Google Products

March 25, 2011


As we have highlighted in this newsletter, Higher Education Marketing utilizes many Google products to maximize schools’ position on search engine results pages and to improve their ROI. This does not...read_more

As we have highlighted in this newsletter, Higher Education Marketing utilizes many Google products to maximize schools’ position on search engine results pages and to improve their ROI. This does not...read_more

CATEGORIES: Blog, Education Marketing, SEO

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The Wonderful World of Google Products


Higher Education Marketing is an officially certified Google Adwords partner. Founder Phillippe Taza, meanwhile, is personally certified to work with Google Analytics and Google Adwords. This, however, is only part...read_more

Higher Education Marketing is an officially certified Google Adwords partner. Founder Phillippe Taza, meanwhile, is personally certified to work with Google Analytics and Google Adwords. This, however, is only part...read_more

CATEGORIES: Blog, News

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Higher Education Marketing ROI Primer

March 2, 2011


One thing we have mentioned often on the Higher Education Marketing site is Return on Investment, or ROI. As we’ve said in the past, increasing your ROI is one of...read_more

One thing we have mentioned often on the Higher Education Marketing site is Return on Investment, or ROI. As we’ve said in the past, increasing your ROI is one of...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization

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Thinking of Going Mobile?

January 26, 2011


Looking for something new? Something to maximize your school's marketing and lead generation? Have you thought about going mobile? According to a Quantcast Mobile Trends report (embedded below) mobile Web...read_more

Looking for something new? Something to maximize your school's marketing and lead generation? Have you thought about going mobile? According to a Quantcast Mobile Trends report (embedded below) mobile Web...read_more

CATEGORIES: Blog, Mobile Marketing

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Higher Education Marketing Looks at Pay Per Click Marketing


Pay Per Click Marketing is an increasingly effective Web marketing tool, both as a compliment to other marketing tactics and as its own online advertising technique. Higher Education Marketing founder...read_more

Pay Per Click Marketing is an increasingly effective Web marketing tool, both as a compliment to other marketing tactics and as its own online advertising technique. Higher Education Marketing founder...read_more

CATEGORIES: Blog, Pay per Click

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Avoiding Common SEO Mistakes

January 4, 2011


If your school is not ranking well on search engine results, you are not making the most of your website and Web marketing strategies. Search Engine Optimization is a necessity....read_more

If your school is not ranking well on search engine results, you are not making the most of your website and Web marketing strategies. Search Engine Optimization is a necessity....read_more

CATEGORIES: Blog, SEO

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Search Engine Optimization with Higher Education Marketing

November 10, 2010


Higher Education Marketing founder Philippe Taza has worked in the Canadian higher education industry for nearly a decade. He took some time to share his thoughts on how schools should...read_more

Higher Education Marketing founder Philippe Taza has worked in the Canadian higher education industry for nearly a decade. He took some time to share his thoughts on how schools should...read_more

CATEGORIES: Blog, Education Marketing, SEO

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Inside Google Adwords


  What is Google Adwords? Google Adwords is a search engine marketing tactic that involves placing ads or sponsored listings related to keyword searches on Google’s results page. It can be a...read_more

  What is Google Adwords? Google Adwords is a search engine marketing tactic that involves placing ads or sponsored listings related to keyword searches on Google’s results page. It can be a...read_more

CATEGORIES: Blog, Pay per Click

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Web Analytics Explained

September 22, 2010


In this edition of the Higher Education Marketing newsletter, we’ll be looking at the increasingly important world of Web Analytics and what it means to your school’s website and web...read_more

In this edition of the Higher Education Marketing newsletter, we’ll be looking at the increasingly important world of Web Analytics and what it means to your school’s website and web...read_more

CATEGORIES: Analytics, Blog

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