Higher Education Marketing founder, and SEO expert, Philippe Taza shares his thoughts on Search Engine Optimization for schools. What should your school keep in mind when starting SEO? What are some common mistakes to avoid? Click here to read Philippe’s tips.Higher Education Marketing founder, and SEO expert, Philippe Taza shares his thoughts on Search Engine Optimization for schools. What should your school keep in mind when starting SEO? What are some common mistakes to avoid? Click here to read Philippe’s tips.

Are you new to Google Adwords? Confused about what it can do exactly? HEM is here to help. Click here for a handy primer on the basics of Google Adwords.Are you new to Google Adwords? Confused about what it can do exactly? HEM is here to help. Click here for a handy primer on the basics of Google Adwords.

Are you just getting started with Web Analytics? A little confused about some of the terminology being tossed around? Too shy to ask someone what the differences between a page view and a visit are? Click here for a handy HEM recap of common terms used in Web Analytics.Are you just getting started with Web Analytics? A little confused about some of the terminology being tossed around? Too shy to ask someone what the differences between a page view and a visit are? Click here for a handy HEM recap of common terms used in Web Analytics.

Higher Education Marketing founder Philippe Taza shares his experiences implementing and using Google Analytics. What should you know about this increasingly important Web marketing tool? Why should you use it? And what are some common mistakes you can avoid? Click here to find out his thoughts on this increasingly important Web Analytics tool.