Display Ads for Schools: How to Create Winning Campaigns
Date posted: October 6, 2021
Reading Time: 13 minutesWhen developing digital marketing strategies for schools, Google Display Ads are an often overlooked, but effective, tool. While for some...
Everything You Need to Know About Education Website Design
Date posted: September 29, 2021
Reading Time: 18 minutesTable of Contents: Introduction Planning Your Education Website Design Project: What Goes into it? Prioritizing UX Design and UX Writing...
eCommerce Tracking in Google Analytics for Schools: How HEM Helped McGill SCS Measure its ROI
Date posted: September 22, 2021
Reading Time: 5 minutesDigital marketing thrives on data. Data allows professionals in the field to clearly identify what’s working and what isn’t, and...
How to Write Google Ads for Schools: A 7-Step Guide
Date posted: September 15, 2021
Reading Time: 9 minutesWriting effective Google Ads for schools now requires more than producing one fixed headline and description. Responsive search ads combine...
8 Benefits of Auditing Your Education Advertising Campaigns
Date posted: September 8, 2021
Reading Time: 9 minutesIf you’ve been working in digital marketing for student recruitment for a while, you’re probably well aware of the potential...