Is your school focusing its advertising on its brand? Aligning your education marketing to specific programs is a much better way to improve your return on investment. Find out more in this edition of the Higher Education Marketing newsletter.

We all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.We all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.

The Benefit to Linking Google Products

Date posted: March 25, 2011

Is there any benefit to linking Google products? Higher Education Marketing illustrates what it can do for your school’s online visibility and rank on search engine results pages.

The Wonderful World of Google Products

Date posted: March 25, 2011

There is much more to Google than search. Higher Education Marketing uses a combination of Google products to deliver analytics driven marketing results. Click here to discover the wonderful world of Google Products.

What exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.What exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.

Thinking of Going Mobile?

Date posted: January 26, 2011

Have you been thinking about going mobile? You should be. Every day there are more and more advantages to developing a mobile friendly website. Find out how your school's site can benefit from Higher Education Marketing's SMS Mobile Marketing and SMS Alerts.

Higher Education Marketing founder Philippe Taza shares his thoughts on Pay Per Click Marketing. What should you know about this increasingly important search engine marketing tactic? Click here to see why you should use it and how you can avoid some common mistakes.

If your school is not ranking well on search engine results, you are not making the most of your website...

Higher Education Marketing founder, and SEO expert, Philippe Taza shares his thoughts on Search Engine Optimization for schools. What should your school keep in mind when starting SEO? What are some common mistakes to avoid? Click here to read Philippe’s tips.Higher Education Marketing founder, and SEO expert, Philippe Taza shares his thoughts on Search Engine Optimization for schools. What should your school keep in mind when starting SEO? What are some common mistakes to avoid? Click here to read Philippe’s tips.

Are you new to Google Adwords? Confused about what it can do exactly? HEM is here to help. Click here for a handy primer on the basics of Google Adwords.Are you new to Google Adwords? Confused about what it can do exactly? HEM is here to help. Click here for a handy primer on the basics of Google Adwords.