Optimizing Education Website Design to Increase Conversions
Date posted: August 4, 2021
Reading Time: 10 minutesWhen designing a website, many schools have a tendency to think about it purely in terms of aesthetics. Does the...
Behavioural Lead Scoring in Higher Education Marketing Automation
Date posted: July 28, 2021
Reading Time: 8 minutesLead scoring can be an excellent tool to help your admissions team prioritize new prospects for follow-up. Based on their...
Rebooting Your International Student Recruitment Strategy After the Pandemic
Date posted: July 21, 2021
Reading Time: 11 minutesMany of the world’s nations are enjoying the distinct feeling of coming out on the other side of the pandemic...
SEO Best Practices for Higher Education: Creating an SEO-Driven Marketing Blog for Your School
Date posted: July 14, 2021
Reading Time: 11 minutesBlogging has long been one of the most effective strategies for recruiting students in the digital realm. Digestible but rich...
Getting Started with Marketing Automation for Schools
Date posted: July 7, 2021
Reading Time: 14 minutesIn an ideal setup for navigating today’s hyper competitive landscape of student recruitment, your admissions team members would be able...