While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...

If SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to...

The recent announcement that Facebook would be prioritizing content that leads to meaningful interaction between individuals was met with some...

As of 2018, email is a remarkable 47 years old – and is still incredibly important to the way people...

It’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday...

For language schools hoping to increase enrollment or improve their visibility on the international stage, a strong marketing plan can...

There’s no overstating the importance of establishing an emotional draw between a school and its prospective students. After all, you...

With a BA degree often no longer enough to gain access to top employment and academic opportunities, increased numbers of...

Before the digital age, getting useful data to determine what was working with your marketing efforts and what wasn’t required...

Countless individuals across the globe are interested in learning a new language. Whether it’s for their personal benefit, educational reasons,...