As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on...

When discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However,...

Of all the new features that Facebook has implemented in the past couple of years, Facebook Live has arguably been...

Summer is finally here! For many schools, this time of year is a chance for students and instructors to take...

It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft...

A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting...

Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection...

Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for...

In 2013, just three years after its launch, Instagram had 100 million users. That same year, Twitter had 241 million...

International students can bring a lot to a country. They can help to increase the pool of skilled labour available,...