How to Promote Courses on Social Media: 10 Strategies
Date posted: June 3, 2020
Reading Time: 11 minutesSocial media can help prospective students discover a course, understand what they will learn, evaluate whether it fits their goals,...
Should You Be Investing in Paid Ads for Schools During the COVID-19 Crisis?
Date posted: May 27, 2020
Reading Time: 10 minutesPerhaps understandably, many schools have curbed their spending on paid advertising in the wake of the COVID-19 crisis. With resources...
6 Steps to Marketing New Online Courses Successfully
Date posted: May 20, 2020
Reading Time: 9 minutesWhether as a failsafe or as an ongoing option, many schools of all kinds around the world are developing new...
What Will Your Student Personas Look Like After COVID-19?
Date posted: May 13, 2020
Reading Time: 11 minutesA target persona is meant to be a living document. Comprising a broad picture of your audience’s most common shared...
Online Student Recruitment Made Easy With Our New Virtual Admissions Assistant
Date posted: May 6, 2020
Reading Time: 8 minutesFor many schools, a prospective student’s visit to their campus is a crucial final stage of the admissions process. Whether...
What is LinkedIn Elevate and How Can it Help Your Higher Education Social Media Strategy?
Date posted: February 12, 2020
Reading Time: 8 minutesWhile the influencer marketing trend is not all that relevant for the education industry, schools can still gain valuable social...
How to Optimize Your School’s CTAs for Student Conversion
Date posted: January 1, 2020
Reading Time: 12 minutesCTAs (calls to action) may be small, but their impact on the enrollment journey is too big to be ignored....
The Most Exciting Higher Education Digital Marketing Trends for 2020
Date posted: December 25, 2019
Reading Time: 9 minutesAs we enter the New Year, the thoughts of you and your team members are no doubt turning to your...
Creating a Higher Education Email Marketing Strategy
Date posted: December 11, 2019
Reading Time: 15 minutesWhat if we told you there was a digital marketing channel which offered $44 ROI for every $1 spent? And...
Planning an Education Website Design Project
Date posted: December 6, 2019
Reading Time: 12 minutesThe decision to design a new website is not one schools take lightly. Comprising pages and pages of information about...