It’s an exciting time to be involved in higher education. After decades of relative stability, the past few years have...

As admissions marketing continues to become more competitive, colleges and universities are seeking strategies for engaging prospects that go beyond...

On Thursday, December 12, at 2:00 PM EST, in cooperation with our good friends at the Brenn-White Group, HEM will...

Google+ for Student Recruitment

Date posted: December 3, 2013

About a year ago we shared a blog post with some great tips about getting your college started on Google+...

Remarketing is a powerful and effective digital marketing tactic for reaching your target prospective student. Many colleges and universities are...

Prospective students pondering their post-secondary options have a very difficult decision to make. Initial impressions are critical and can make...

A college or university’s website is of principal strategic importance for engaging with a multitude of demanding audiences in an...

In the increasingly competitive landscape of international student recruitment, India represents significant potential. After China, India is the largest source...

Webcasting Opportunities Virtually Unlimited

Date posted: October 11, 2013

Colleges and universities worldwide have an ever increasing array of technological tools at their disposal, which can be perceived as...

Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher....