Education Marketing

Reading Time: 9 minutesLanguage schools advertise across unusually complex markets. A single institution may promote local evening classes, online courses, examination preparation, pathway...

Reading Time: 10 minutesInstagram has become one of the most powerful tools for schools to connect with students, parents, and alumni. It’s a...

Reading Time: 10 minutesEmail remains one of the most practical ways for K-12 schools to communicate with parents, guardians, prospective families, alumni, volunteers,...

Reading Time: 9 minutesEffective school advertising is not about appearing on every available channel. It is about matching the message, format, audience, and...

Reading Time: 14 minutesBefore traditional media and search engines, schools relied primarily on their reputation to spread the word about their unique offerings....

Reading Time: 10 minutesAs a school administrator or marketer, we know that your primary goal is to reach prospective students from around the...

Reading Time: 10 minutesRemarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception....

Reading Time: 10 minutesSocial media can help a K-12 school keep families informed, celebrate learning, answer common questions, and show prospective parents what...

Reading Time: 12 minutesDigital marketing is quickly taking on a new shape, and the way we search and find information on the internet...

Reading Time: 9 minutesLinkedIn Predictive Audiences can help an educational institution expand beyond a known group of prospects, applicants, event attendees, website visitors...