The Anatomy of an Effective Recruitment Email Campaign for Schools
Date posted: September 14, 2022
Reading Time: 10 minutesA recruitment email campaign should not be a stack of scheduled messages built around a generic template. It should be...
How to Write Effective Calls to Action for Schools
Date posted: September 7, 2022
Reading Time: 10 minutesA call to action is the point where useful information becomes a clear next step. For schools, colleges, universities, language...
Exploring GA4 Metrics: Changes that Schools Can Expect in Web Analytics for Higher Education
Date posted: August 31, 2022
Reading Time: 12 minutesBy now, you’ve likely heard about the changes that Google is making to its analytics tool. Google Analytics 4 (GA4)...
Blog Topics for Education: Creative and Impactful Ways to Level Up Your School’s Blog
Date posted: August 17, 2022
Reading Time: 8 minutesDespite being popular for years, blogs continue to dominate as a powerful method of attracting and engaging prospective students. By...
SEO for Higher Education: 5 Tips for Identifying High-Gain Keywords
Date posted: August 10, 2022
Reading Time: 9 minutesKeywords are the bedrock of SEO for higher education. They determine the kind of content you’ll be creating for your...
The Switch to GA4: What it Means for Google Analytics for Higher Education
Date posted: July 27, 2022
Reading Time: 9 minutesHalf the battle of digital marketing is not only creating and implementing a strategy but evaluating your online performance. For...
How to Use Social Media in Higher Education to Reach Your School’s Goals
Date posted: July 20, 2022
Reading Time: 9 minutesAs an extension of your school’s branding, social media in higher education is a great opportunity for you to open...
Everything Schools Should Know When Creating Ads Targeting College Students
Date posted: July 13, 2022
Reading Time: 8 minutesToday’s competitive education market makes it more critical than ever for schools to seek out various ways to stand out...
Top SEO for Higher Education Strategies to Level Up Your School’s Efforts
Date posted: July 6, 2022
Reading Time: 10 minutesSearch Engine Optimization, or SEO, is essential to boosting a school’s online visibility, allowing it to better reach and attract...
How to Start Applying a Video Content Marketing Strategy to Your School
Date posted: June 29, 2022
Reading Time: 8 minutesNowadays, prospective students don’t just want to read about their dream school–they want to see it. To stay relevant, schools...
