On the surface, social media contests may seem like just a fun way to entertain your school communities online. However,...

Why buy a whole album when you can just download the one or two songs you really want from iTunes?...

Rebranding Your School Successfully

Date posted: August 14, 2015

Branding is a concept often associated with commodities like laundry detergent but is in reality a necessary part of any...

Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers...

In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some...

There is considerable debate in the online marketing world these days about the merits of short vs long form PPC...

During a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to...

The last 8 years has been a very exciting period of growth for our company, beginning as a one man...

Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the...

Education institutions of all kinds need visuals on their website to offer prospective parents and students a window into their...