The drive towards high quality content in marketing shows no signs of abating in 2016. Blogging as a marketing medium...

Traditionally students had to make themselves known during their college search process – in fact, it was the only way...

LinkedIn groups are used extensively by colleges and universities to coordinate alumni communications, fundraising and other activities. To see just...

Remarketing (also known as “retargeting”) is a student recruitment initiative that many colleges and universities have heard about but few...

Source  We’ve all felt it at some point. That uncomfortable feeling that someone online knows things about you that you...

As the student post-secondary search moves increasingly online, competition is heating up among colleges and universities to get noticed. It...

Colleges and universities are creating new program offerings at record rates as administrative and academic execs scramble to create programs...

Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to...

This year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at...

At Higher Education Marketing, we’ve long been trumpeting the rapid pace of technological change and helping schools manage the transition....