6 Tips for Writing Email Marketing Content for Prospective Students
Date posted: November 9, 2022
Reading Time: 10 minutesEmail marketing content for prospective students should do more than fill an automation workflow. Each message should answer a real...
How to Set Goals and KPIs in Your University Social Media Strategy
Date posted: November 2, 2022
Reading Time: 11 minutesSocial media often serves as a hub, allowing prospects to interact with a potential school and get a glimpse into...
SEO for Private Schools: Boosting Your Visibility in the Parent Research Process
Date posted: October 26, 2022
Reading Time: 12 minutesParents often conduct a lot of research before choosing a school for their child. During this stage, parents learn about...
6 Ways an Online Student Application Portal Can Streamline Your Recruitment Process
Date posted: October 19, 2022
Reading Time: 9 minutesA streamlined student application process is fundamental to the success of a school’s student recruitment strategy. It’s during this stage...
How to Amplify Your School’s Message With Social Media Engagement Ideas
Date posted: October 12, 2022
Reading Time: 10 minutesCreating the right content for social media can be a challenge for most schools. But an even bigger challenge is...
Promotional Videos for Schools: Simple Yet Effective Approaches to Video Marketing
Date posted: October 5, 2022
Reading Time: 2 minutesA strong school promotional video should do more than look polished. It should help a prospective student or parent understand...
TOFU to BOFU Marketing: How to Nurture Your Prospects with a Strong Admissions Funnel
Date posted: September 21, 2022
Reading Time: 12 minutesAt the beginning of their enrollment journey, students typically research their field of interest and explore different options for pursuing...
The Anatomy of an Effective Recruitment Email Campaign for Schools
Date posted: September 14, 2022
Reading Time: 10 minutesA recruitment email campaign should not be a stack of scheduled messages built around a generic template. It should be...
How to Write Effective Calls to Action for Schools
Date posted: September 7, 2022
Reading Time: 10 minutesA call to action is the point where useful information becomes a clear next step. For schools, colleges, universities, language...
Exploring GA4 Metrics: Changes that Schools Can Expect in Web Analytics for Higher Education
Date posted: August 31, 2022
Reading Time: 12 minutesBy now, you’ve likely heard about the changes that Google is making to its analytics tool. Google Analytics 4 (GA4)...