How to Create a Student Persona that Boosts Your School’s Enrollment Numbers
Date posted: June 1, 2022
Reading Time: 9 minutesA student persona is useful only when it helps a school make a better recruitment decision. It should clarify what...
Lead Generation for Higher Education: Key Strategies for Success
Date posted: May 25, 2022
Reading Time: 10 minutesQualified leads are the foundation of any successful business – and this is all the more important for educational institutions....
How to Market Education Courses: 8 Enrollment Strategies
Date posted: May 18, 2022
Reading Time: 11 minutesMarketing an education course is not simply a matter of posting more often or launching an isolated advertisement. A strong...
11 Best Practices for Writing Email Subject Lines for Students
Date posted: May 13, 2022
Reading Time: 9 minutesAn email subject line is a small piece of copy with a large responsibility. It must help prospective students understand...
How to Increase Social Media Engagement in Higher Education
Date posted: May 11, 2022
Reading Time: 9 minutesHigher education social media engagement is more than a count of likes. A saved program video, a detailed question in...
Integrating Dynamic Content Within Your Education Content Marketing Strategy
Date posted: May 10, 2022
Reading Time: 10 minutesHow many times has Netflix recommended just the right TV show for you to binge-watch? Or has Amazon suggested the...
Our Top Tips for Realizing a Successful Social Media Strategy for Higher Education
Date posted: April 27, 2022
Reading Time: 9 minutesToday, social media is more than just a tool for connecting with friends and family; it has become a vehicle...
Creating a Streamlined User Experience on a Student Admissions Portal: What Your School Needs to Know
Date posted: April 20, 2022
Reading Time: 12 minutesA good student admissions portal makes it easy for prospects to submit an application, facilitating the registration process while allowing...
5 Key Benefits to Creating a Newsletter Marketing Strategy for Your School
Date posted: April 13, 2022
Reading Time: 10 minutesFor schools today, the challenge of marketing doesn’t end with capturing the interest of prospective students; you need to be...
An Exploration of Higher Ed Website User Experience: Essential Tips for Making an Impact
Date posted: April 6, 2022
Reading Time: 10 minutesOver the past few years, the importance of online user experience (UX) has been growing significantly—especially as more users turn...