Should You Be Investing in Paid Ads for Schools During the COVID-19 Crisis?
Date posted: May 27, 2020
Reading Time: 10 minutesPerhaps understandably, many schools have curbed their spending on paid advertising in the wake of the COVID-19 crisis. With resources...
What Will Your Student Personas Look Like After COVID-19?
Date posted: May 13, 2020
Reading Time: 11 minutesA target persona is meant to be a living document. Comprising a broad picture of your audience’s most common shared...
Tips for School Communications During the COVID-19 Crisis
Date posted: March 25, 2020
Reading Time: 3 minutesAs the current crisis surrounding the COVID-19 pandemic continues to develop, the circumstances facing schools are changing day by day,...
What is LinkedIn Elevate and How Can it Help Your Higher Education Social Media Strategy?
Date posted: February 12, 2020
Reading Time: 8 minutesWhile the influencer marketing trend is not all that relevant for the education industry, schools can still gain valuable social...
SEO for Education Websites: Everything Your School Needs to Know
Date posted: January 8, 2020
Reading Time: 15 minutesSearch engine algorithms are meant to be your friends – not your enemies. This holds true when considering SEO for...
How to Optimize Your School’s CTAs for Student Conversion
Date posted: January 1, 2020
Reading Time: 12 minutesCTAs (calls to action) may be small, but their impact on the enrollment journey is too big to be ignored....
The Most Exciting Higher Education Digital Marketing Trends for 2020
Date posted: December 25, 2019
Reading Time: 9 minutesAs we enter the New Year, the thoughts of you and your team members are no doubt turning to your...
Creating a Higher Education Email Marketing Strategy
Date posted: December 11, 2019
Reading Time: 15 minutesWhat if we told you there was a digital marketing channel which offered $44 ROI for every $1 spent? And...
Planning an Education Website Design Project
Date posted: December 6, 2019
Reading Time: 12 minutesThe decision to design a new website is not one schools take lightly. Comprising pages and pages of information about...
The Fundamentals of Facebook Ads for Schools
Date posted: November 27, 2019
Reading Time: 12 minutesPeople nowadays talk about Facebook as if it’s the uncool dad of social media – and in some ways, it...