No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but...

With increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn’t...

A few months ago we explained why college newsletters were an essential part of any communications strategy and how to...

‘Tis the season again! With graduations ceremonies around the corner, many colleges are looking for last-minute solutions to bring more...

According to the 2013 Social Admissions Report , 75% of students of class 2013 are using social media to make their...

Much to the shock of users around the world, Google recently announced that as of July 1, 2013, it is...

When marketing managers begin working with Google Analytics to learn more about their website’s effectiveness, bounce rate is one of...

The Why & How of a College Newsletter

Date posted: March 8, 2013

Publishing a regular newsletter is an essential aspect of any communications strategy. Integrating a newsletter into your content calendar does...

We took a look at the digital marketing trends in higher ed that our readers were most interested in throughout 2012...

Colleges and universities know the importance of creating and carrying out an effective content strategy to meet their audiences’ online...