Free Digital Marketing for Higher Ed eBook Now Available
Date posted: February 4, 2013
We took a look at the digital marketing trends in higher ed that our readers were most interested in throughout 2012...
Increase your college’s visibility with content curation
Date posted: February 1, 2013
Colleges and universities know the importance of creating and carrying out an effective content strategy to meet their audiences’ online...
Top 20 Higher Ed Holiday Greetings of 2012
Date posted: December 26, 2012
Ok, so this is “My” top 20 not “The” top 20. I am not sure how you would establish “The”...
Summary and Comments on 2012 Report on Higher Ed Marketing for Not-For-Profit Colleges and Universities
Date posted: October 23, 2012
CUnet recently released its 2012 Higher Education Marketing Benchmarking Report: Not-for-Profit Colleges and Universities. This report follows on the heels of an...
Higher Education Marketing held a webinar on Wednesday, July 13th. Entitled “How to Configure Google Analytics to Optimize your College’s...
Using social media to communicate with your student audiences is pretty standard operating procedure for most colleges. In fact, if...
Is your school focusing its advertising on its brand? Aligning your education marketing to specific programs is a much better way to improve your return on investment. Find out more in this edition of the Higher Education Marketing newsletter.
More and more prospective students are online, which means that schools need to rely less on traditional advertising, and more on online marketing channels. Find out more about Higher Education Marketing's analytics-driven marketing.
The Benefit to Linking Google Products
Date posted: March 25, 2011
Is there any benefit to linking Google products? Higher Education Marketing illustrates what it can do for your school’s online visibility and rank on search engine results pages.
Higher Education Marketing founder, and SEO expert, Philippe Taza shares his thoughts on Search Engine Optimization for schools. What should your school keep in mind when starting SEO? What are some common mistakes to avoid? Click here to read Philippe’s tips.Higher Education Marketing founder, and SEO expert, Philippe Taza shares his thoughts on Search Engine Optimization for schools. What should your school keep in mind when starting SEO? What are some common mistakes to avoid? Click here to read Philippe’s tips.