Using social media to communicate with your student audiences is pretty standard operating procedure for most colleges. In fact, if...

Is your school focusing its advertising on its brand? Aligning your education marketing to specific programs is a much better way to improve your return on investment. Find out more in this edition of the Higher Education Marketing newsletter.

More and more prospective students are online, which means that schools need to rely less on traditional advertising, and more on online marketing channels. Find out more about Higher Education Marketing's analytics-driven marketing.

The Benefit to Linking Google Products

Date posted: March 25, 2011

Is there any benefit to linking Google products? Higher Education Marketing illustrates what it can do for your school’s online visibility and rank on search engine results pages.

Higher Education Marketing founder, and SEO expert, Philippe Taza shares his thoughts on Search Engine Optimization for schools. What should your school keep in mind when starting SEO? What are some common mistakes to avoid? Click here to read Philippe’s tips.Higher Education Marketing founder, and SEO expert, Philippe Taza shares his thoughts on Search Engine Optimization for schools. What should your school keep in mind when starting SEO? What are some common mistakes to avoid? Click here to read Philippe’s tips.