SEO for Education Websites: Everything Your School Needs to Know
Date posted: January 8, 2020
Reading Time: 15 minutesSearch engine algorithms are meant to be your friends – not your enemies. This holds true when considering SEO for...
How to Optimize Your School’s CTAs for Student Conversion
Date posted: January 1, 2020
Reading Time: 12 minutesCTAs (calls to action) may be small, but their impact on the enrollment journey is too big to be ignored....
The Most Exciting Higher Education Digital Marketing Trends for 2020
Date posted: December 25, 2019
Reading Time: 9 minutesAs we enter the New Year, the thoughts of you and your team members are no doubt turning to your...
Creating a Higher Education Email Marketing Strategy
Date posted: December 11, 2019
Reading Time: 15 minutesWhat if we told you there was a digital marketing channel which offered $44 ROI for every $1 spent? And...
Planning an Education Website Design Project
Date posted: December 6, 2019
Reading Time: 12 minutesThe decision to design a new website is not one schools take lightly. Comprising pages and pages of information about...
The Fundamentals of Facebook Ads for Schools
Date posted: November 27, 2019
Reading Time: 12 minutesPeople nowadays talk about Facebook as if it’s the uncool dad of social media – and in some ways, it...
Developing Education Marketing Content for Each Stage of the Enrollment Funnel
Date posted: November 15, 2019
Reading Time: 10 minutesThe enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals....
7 Common Language School Booking Process Challenges and How to Solve Them
Date posted: November 13, 2019
Reading Time: 9 minutesCrafting the perfect booking process is difficult for any school, but the Language School Booking Process encounters difficulties in offering...
Student Conversion Strategies 101: Understanding Tracking Codes
Date posted: November 6, 2019
Reading Time: 9 minutesIt’s admissions season and your school begins to ramp up its marketing efforts. From emails to social media posts to...
Social Media Through the Enrollment Journey: Your Questions Answered
Date posted: October 24, 2019
Reading Time: 9 minutesWe had an amazing response to this week’s webinar Social Media Through the Enrolment Journey! Hundreds of education professionals from...