How to Write “Key Recruitment Messages” that will Personalize Your Content & Attract New Students
Date posted: June 22, 2016
Reading Time: 8 minutesMarketing pundits predict that “content personalization” will continue to dominate the industry throughout 2016 (and beyond), as businesses and organizations...
Why Alumni-Student Mentoring is Crucial for Attracting & Retaining More Students
Date posted: June 15, 2016
Reading Time: 12 minutesFrom an early age, we stress to students the importance of networking. We tell stories of jobs won and promotions...
Tips for Promoting Blended Learning to Recruit the “Unreachable” Student
Date posted: June 8, 2016
Reading Time: 8 minutes“Blended learning” is typically described as the thoughtful combination of online and face-to-face instruction. It is an intuitive improvement to...
Incorporate Social Responsibility in University Recruitment – 4 Reasons Why
Date posted: June 1, 2016
Reading Time: 8 minutesGrowing up in a diverse, multicultural society with an increased awareness of important issues, such as climate change, corporate responsibility,...
7 Signs Your Website is Sabotaging Student Recruitment
Date posted: May 25, 2016
Reading Time: 11 minutesThe QS 2016 report on digital marketing in higher education reveals some fascinating trends in how schools are re-tooling their...
LinkedIn Retools Higher Ed Features: What This Means for Your Recruitment Campaigns
Date posted: May 18, 2016
Reading Time: 9 minutesHot on the heels of Instagram and Twitter’s recent newsfeed changes, recruiters can expect another important social media platform to...
“INTERACTIVE CONTENT” IS WHAT’S NEXT: 4 WAYS YOUR SCHOOL CAN GET IN THE GAME
Date posted: May 11, 2016
Reading Time: 10 minutesWhy does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re...
Marketing Automation: 3 Routes to Smarter Student Recruitment
Date posted: April 27, 2016
Reading Time: 7 minutesMarketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...
Using Academic Research Content Marketing For Your School
Date posted: April 20, 2016
Reading Time: 9 minutesUniversities have been the site of some of the greatest discoveries in human history. Stephen Hawking was working as a...
7 Ways Schools are Upgrading Their Apps to Recruit & Retain More Students
Date posted: April 13, 2016
Reading Time: 8 minutesThere’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A...