Education Marketing

Reading Time: 9 minutesWith some estimating that video will account for as much as 74% of all internet traffic by 2017, it’s become...

Reading Time: 10 minutesWhile there are many excellent design examples out there, the sad truth is that the websites of universities and other...

Reading Time: 9 minutesAs digital marketing becomes more sophisticated, personalisation has become an increasingly accepted part of online life. Think of how online...

Reading Time: 10 minutesDo you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur –...

Reading Time: 9 minutesAs demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge...

Reading Time: 11 minutesIran should no longer be described as a possible “next big market” for international student recruitment. It is already an...

Reading Time: 14 minutesInternational education hubs were still viewed as an emerging model when this article was first published in 2016. A decade...

Reading Time: 10 minutesThe millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer...

Reading Time: 12 minutesSmall colleges rarely win by trying to look like smaller versions of large universities. Their strongest recruitment advantage is usually...

Reading Time: 12 minutesProspective students encounter hundreds of claims while comparing schools and programmes. Many institutions promise academic excellence, a supportive community, innovative...