Using WeChat for Student Recruitment in China
Date posted: April 26, 2017
Reading Time: 10 minutesImagine a platform that combines messaging, social sharing, video, search, service tools and lightweight applications in one mobile environment. For...
Developing Multilingual PPC Campaigns for Student Recruitment
Date posted: April 12, 2017
Reading Time: 10 minutesIs your school struggling to gain visibility in an international recruitment market? Are English-language campaigns generating clicks but failing to...
Freshening Up Your Facebook Strategy: The Latest Features to Enhance Your Higher Education Social Media Marketing Campaigns
Date posted: March 22, 2017
Reading Time: 11 minutesAt this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago,...
Location in Student Recruitment: How to Market Your Campus
Date posted: March 8, 2017
Reading Time: 9 minutesA school’s location shapes far more than the view from campus. It affects what students expect to pay, how they...
How Welcoming is Your School’s Website for International Students?
Date posted: February 22, 2017
Reading Time: 10 minutesImagine you are a prospective international student, preparing to leave your home country for the first time. Do you feel...
What Changes to LinkedIn for Higher Education Mean for Online Student Recruitment
Date posted: February 8, 2017
Reading Time: 10 minutesOver the past year, LinkedIn for higher education has arguably been the most difficult social media platform for student recruitment...
HEM’s Brand New eBook: Digital Marketing Solutions for Education Institutions is Available Now!
Date posted: January 30, 2017
Reading Time: 2 minutesYour Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of...
The Growing Importance of CRM for Student Recruitment
Date posted: January 25, 2017
Reading Time: 9 minutesBelieve it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels,...
8 of This Year’s Best Higher Ed Holiday Greeting Videos
Date posted: December 21, 2016
Reading Time: 5 minutesVideo holiday greetings from schools have become fairly common over the past number of years, to the point that it...
Don’t Miss Our Free Webinar- Maximizing the Effectiveness of Your Student Recruitment Campaigns with Google Analytics
Date posted: November 7, 2016
Reading Time: 2 minutesWe’re excited to announce that Higher Education Marketing will be hosting a FREE 30-minute webinar for education marketing and admissions...
